Originally Posted by Lee_Smith2:
“Russo has only ever understood or care about the television/ratings aspect of wrestling. Rather than the whole package, which includes taking into consideration marketing, live touring, PPVs, licensing etc. That's why when left to his own devices in WCW those areas didn't improve. It was impossible to write a magazine or base merchandise off when characters or faction would only last a matter of weeks. The WWE machine could handle it better by marketing it as Attitude.
Rock and Lesnar are more over than the entire roster, but they didn't make a habit of putting the title on special attractions. A celeb isn't working the tours whereas the full time performers are.”
“Russo has only ever understood or care about the television/ratings aspect of wrestling. Rather than the whole package, which includes taking into consideration marketing, live touring, PPVs, licensing etc. That's why when left to his own devices in WCW those areas didn't improve. It was impossible to write a magazine or base merchandise off when characters or faction would only last a matter of weeks. The WWE machine could handle it better by marketing it as Attitude.
Rock and Lesnar are more over than the entire roster, but they didn't make a habit of putting the title on special attractions. A celeb isn't working the tours whereas the full time performers are.”
To be honest Id preferred WCW in late 99 - late 2000 if he had never been brought in.





