Ratings against MNF openers
2010: 3.02
2011: 2.72
2012: 2.89
2013: 2.90
2014: 2.87
2015: 2.42
2016: 1.88
If those numbers don't cause them to panic then I don't know what will. And this is only the start of 4 months of the NFL. That's a steady year on year decline but look at last years, that is one big drop just in the last 12 months.
The interesting thing in all this for me is the USA Network, I know the get all the money from advertisers and that in turn pays for the WWE, I think it was said the WWE get paid $1 million alone just for the 3rd hour of Raw. The WWE is getting paid $100 million per year for Raw and Smackdown. It would be interesting to see if the USA Network/NBC are getting that money back and if they are in profit because if they are, it really might be down to them to force change, if they're happy with things and they're making that $100 million back they wont care, who knows how low that rating could go. I thought under 2.0 would definately be a game changer.
I can't fault WWE for trying to make money and Vince trying to make sure everything is ok for his family because he is 71 years old. I don't blame him for that but at what point do you stop hurting your own company? Regardless of how much money they are making that's what they're doing, they're hurting their own company, their own product, stifling their own creativity and the worrying thing for me is such a large part of that company relies on paying customers, it relies on the fans. The fans literally keep them in business, if those ratings start to affect live attendances they could be in trouble because it's like anything else in life, if someone pushes your buttons long enough or you get fed up and you walk away, chances are you're not going back. Once you've walked that's it and that's the worrying thing with the NFL, if they have over 500,000 people a week missing Raw and then in 4 months time those 500,000 realise they're not any worse off they might decide well, I think I'll miss Raw again, then they do it the next week and then they're not watching it at all. Now they're in the habit of not watching it live.
I think that is the issue with many many wrestling fans. Many don't want to step away even for a week. They've done it for so long, for so many years and they're so used to it that they don't want to chance missing it for a week or two and I think for many that do, they soon realise they can miss a month of WWE and they've missed nothing.
I'd love to know what the real numbers are and at what point does either the WWE panic or does USA Network step in and have a word.