Vince Russo says back in the Attitude Era they had many contracts with advertisters including the famous Skittles one and he says back then Vince McMahon was determined to make a success of the Attitude Era that it didn't matter what advertisers thought and for every advertister they lost, there was a list of companies as long as his arm that were dying to be a part of the show. For every advertiser Vince said NO to, there were another 20 willing to take their place so no money was ever lost.
Unfortunately with modern day Vince McMahon and modern day WWE, rather than do deals with every company available, they're determined to deliberately get into bed with very family friendly companies and toy companies and anything aimed at kids.
I can see the lack of interest here too. It is what it is. The WWE tries to be everything rather than trying to be pro wrestling and the thing is, throughout history, wrestling has always been a bit of a mish mash of other things. There's the sporting side where they are athletic, but of course there's real sports out there. There was the violence side but of course, you can watch MMA and see people bleed for real. There was always the characters and storylines but look at TV now and for the past 10 years TV has surpassed that, there's TV shows out there that have characters and storylines so far ahead of anything WWE could ever produce.
Really what else is there? Whether it's the athletic side, the sporting side, the violence side, the character/storyline development side.........for every single one of them there's other sports and TV shows on that are far better. They WWE can't do better in any of them. It's always gonna come across as low rent. And I think the Raw rating will hit the all time low of 1.5 before the end of the NFL season. And what makes it worse is they're not doing it on purpose. I don't think Vince McMahon is deliberately putting on a bad show and wanting a bad rating, I think what they put on TV is genuinely the best they can do. They don't know how to reach the mass audience anymore.