There needs to be some kind of creative change and a clear direction for each show. I don't want Stephanie McMahon lecturing the heels on how they have to earn their spot to face Dean Ambrose and Mick Foley giggling in the background. Or the usual thing where someone wants a title shot, the champ gives them it then the GM comes out and tells them they have to fight someone else to get the shot at the title. That all has to change and the same way matches are currently made where they show graphics at the start of the show giving you the big matches of the night, usually just a random selection of heels vs babyfaces with no story attached. In order for that to change they have to have stories in the first place and If i was working there, that's where i would start.
I would have Cesaro do his shoot promo again where he talks about not being in the top 10 draft picks and he has trouble speaking because he can speak 5 different languages, i would do 5 minute squash matches with him with local talent every week as he tries to prove his worth. 5 weeks of that before Mick steps in and tells him he has to have 10 straight wins in order to impress him, the remaining 5 matches will be against contracted talent. I would have that 10th match be the night of the next Raw PPV and on that night tell him that he wont be fighting Ambrose but will instead be fighting Rusev for the United States Championship.
I would have Braun Strowman work a similar program against contracted talent like Golden Truth, Curtis Axel, Bo Dallas only he loses those matches. Then Mark Henry pulls him aside, sees what he could be, he could be what Mark Henry used to be, the World's Strongest Man, a dominent force in WWE and Mark Henry takes a coaching role with Braun, completel changes Braun's look, change his ring attire completey and his look.
I would do a story with Darren Young and Bob Backlund where Darren announces he can win any match with the Chickenwing because of Mr Backlund's teaching that every time he has a match he gets on the mic and tells his opponent to his face that he's going to beat them, he's going to make them submit and there's nothing they can do about it and should he fail to beat them with the Chickenwing within 5 minutes. He will leave the WWE for good. I would do this with him as babyface and i would build it up and up until a babyface steps up and takes the challenge, they gladly accept and that's when Mr Backlund finally gets involved and Darren Young turns heel. I would have skits backstage with Mr Backlund walking into locker rooms, interrupting interviews, i'd have him scouting talent to face Darren Young and being his usual crazy self but on the other side have Darren Young be the professional, he's not heelish in anyway, not until the big reveal when some up and comer really takes him to his limit, maybe even a renewed Braun Strauman who's just to big for the submission move.
I would give Enzo and Cass a run with the tag team belts. I would also have Gallows and Anderson work the tag division and separate from AJ. I would AJ work the cruiserweight division in order to get all the belts. I would put that belt on AJ. After Enzo and Cass drop the belts to Gallow and Anderson I would have AJ then try and take the world title and have them try and carry all the belts. By that time Cesaro will have beaten Rusev for his United States Title, i would put him against AJ and I would do some kind of gimmick match involving all the tag teams to get the belts back off Anderson and Gallows and split the club up for good.
I would have Sheamus interacting with some of the women and getting someone to manage him.
I'd have storylines outside the arena.
I'd show training sessions before big matches and show the wrestlers in the gym training for their matches and doing interviews from the gym talking about their matches.
I'd try loads of things to freshen things up and create stories and that's just with Raw so far.