Originally Posted by mgvsmith: “If it is the start of a trend away from 'collaborations' like this because they are not successful, then we live in hope.”
Like the multiple successful collaborations Rihanna has done, you mean?
You're being too quick to write it off. A lot of records debut in the top 40, slip out and then gradually climb back up nowadays, because they're released "on air on sale". It's still possible that it will be a slow burning hit.
Take That are probably seen as a bit past it by the kids who contribute most to streaming/downloading the stuff that charts well. Sigma are getting a bit samey now as well, in fact a lot of commercial dance/pop stuff is very generic and I don't think this song stands out as being anything that special. I did think it'd do better on name alone but I suspect its dead and buried now.
Originally Posted by hufflestuff: “Give it another album or two and Take That will be doing summer seasons at seaside resorts and appearing at Butlins.”
I highly doubt it... like so many big acts that have been around for a long time, they will keep selling out big venues to crowds largely made up of people wanting to hear the old hits rather than any new material. See Madonna, Kylie, U2 etc.
Like the majority of new singles released now, the music video should've been released the same day as the single to maximise its first week impact. It might've stabilised better with music video airplay from the off.
The fact its dropped down to the low top 30 on iTunes shows that there isn't really much demand for the song.
It ain't no Nobody To Love or Changing that's for sure.
Originally Posted by hufflestuff: “Give it another album or two and Take That will be doing summer seasons at seaside resorts and appearing at Butlins.”
I'm not sure if that's what you would like to happen, but I can tell you with certainty it never will