Originally Posted by Aye Up:
“Think you and NathDogg miss the whole point, its optional in the sense that you have to sign up to it yourself, it won't be forced upon customers. It may in the future lead to tesco offering tariffs that a norminally cheaper as long as customers accepted adverts on their phones. Even then it is optional.
The idea in principle is sound, and from the looks it will be targeted advertising, based on your account details (age, location etc). Its not innovative, however it isn't something anyone else in the UK market offers, so for the moment its unique.”
I understand your point and the fact that it is opt in. I just don't think I would personally be willing to make the sacrifices for such a small discount. I guess I'm not the "target" audience, which is fine.
I guess in this current financial climate any option for people to save a few quid should be welcomed.