Statement just found on a science forum:-
"Since these plants are intended for use as a 'one-off' in your kitchen and the grower/retailer does not want to be sued by you for an infestation caused by their product, I think it probable that the growing medium will be sterile. It could be a spent compost mixed with a low absorbency fibre. (I am guessing here). If this is the case, the plant would have been nurtured by some means of hydroponics. By the time it gets to the supermarket, there will be very little nutrient left in the growing medium, perhaps just enough for a few days or so. It will remain sterile, thus you wont find a slug or earwig creeping out into your kitchen during the night.
Simply watering the plant would not keep it alive, but use of a water soluble fertiliser might prolong it's life. Or, plant out into a good compost. But it would be easier to buy plants from a garden centre, where they would be planted in pots filled with a suitable medium for growing. Alternatively, you can buy packs of mixed herb seeds and grow them yourself."
This sounds pretty feasible to me! (A 'sterile growing medium' does indeed sound like a nefarious plan - I feel vindicated, lol...) I've noticed that the stuff in the pots does contain lots of little white bits ('a low absorbency fibre'?) and I've been carefully including all this material in my potting on - clearly a bad idea. (I might give this one last go, but I'm now inclined to go down the garden centre route...)