Originally Posted by boysforpele:
“i am not convinced the balance of streaming to chat positions for albums and singles is correct. But yes it has damaged sales.”
Personally, I think pre-orders on iTunes killed sales.
In 2014 there were many singles released all over the world but in the UK you could only pre-order the song. This was to allow the song to build up enough sales so that when it was released, it had an artificial sales figure that made it #1 thanks to 3 months of sales rather than 7 days.
Hence the endless stream of new #1 singles we had in 2014.
I think it got to a point where people couldn't download a new single on iTunes but they could stream the song on Spotify that was the nail in the coffin.
So if iTunes are wondering why people don't download music like they did between 2009-2013, iTunes can blame themselves and the stupid pre-order policy.
Now we've got a song spending 11 weeks at #1 - something that was impossible to achieve two years ago because of the way the UK charts were being controlled by record companies.
It's just that the entire chart these days is slow, rather than just the top 3-5 songs.