"I'm Neil Fox and I'm happy to be bringing some Magic to the Capital." He's basically just reading out his CV now.
I agree that, with no proper marketing other than a bit of pre-launch PR, very few people will be listening.
What bothers me, though, is how agonisingly close they've come to creating something very good indeed.
Big names? Tick.
Decent music? Tick.
Local news, weather and travel? Tick.
Yet they've somehow managed to assemble all that into something less than the sum of its parts. If they could just fork out for a couple more hours of Foxy, Pat Sharp and Neil Francis's time to properly voice-track a week's worth of shows, this station could be a real game-changer.