Others wiser than me in other threads have demonstrated that Sky Sports is a profit centre and not subsidised by the rest of Sky.

That profitable that you cannot have sports without first the entertainment package!
If it made as much profit as some claim, you would be allowed sports without channels you don't want! (If like me, you don't want Sky1 or the other crap you have to have with entertainment just to watch sports!)

You can have Sport without Entertainment via Now Tv, which is a Sky product

Via Sky you cannot.

I think you are right to an extent but there is some cross subsidy in the production of some content.

With Sky Sports Mix one of their aims is to further monetise income from existing rights, partly through ad revenue plus they are getting a bit of extra cash from
selling the channel to Virgin Media.

Also a significant amount of content is stuff exclusive to Mix or content that's only on the red button. So a percentage of the time live content is in addition to the content on Sky sports, e.g. Dutch football, some of the tennis, women's golf, netball, NFL red zone

But with NowTV you’ll pay £33.99 a month for a Sky Sports Pass... which is a lot more than you’ll pay for Sky Sports as part of a Sky package – so there’s no need for them to try and get additional revenue out of you (by making you also sign up for the entertainment channels).

More good news for cricket fans. The first day of the India v England First Test Match in a couple of weeks will be on Mix. Only the first day mind.
And for rugby they have added England Women v Canada Women on Saturday 26th November as well as the Dubai Womens Sevens at the beginning of December

Sat 5th Nov 3.30pm Tour Match: Barbarians v South Africa[/quote]

Also on Sky 1. So this game is on three Sky channels overlapping with Wales v Australia on BBC One.

Some live stuff coming up on Sky Sports Mix:

Football:
WCQ San Marino V Germany (Tonight)
La Liga Eibar V Real Betis (25th November)
EFL Cup Manchester United V West Ham United (26th November)
La Liga Leganes V Villarreal (3rd December)
Sky Bet Championship Norwich City V Aston Villa (13th December)

Rugby:
Top 14 Stade Français v Montpellier (20th November)
England Women v Canada Women (26th November)
Women's Rugby Sevens Dubai Day 1 (2nd December)

Golf:
Last 2 Days Of CME Group Tour Championship (19th/20th November)
Qatar Open Golf (25th/26th November)
Omega Dubai Ladies Masters (8th/9th/10th December)

Basketball:
Brose Bamberg v MTS Crvena Zvezda Belgrade (Tuesday)
FC Barcelona Lassa v Real Madrid (Next Friday)
Fenerbahce Instanbul v Real Madrid (25th November)
Istanbul v FC Barcelona (1st December)

Netball:
England V Jamaica Autumn Internationals (29th November, 1st/2nd/4th December)

Darts:
Grand Slam Of Darts Day 1 (Tomorrow)
World Darts Championship Day 1 (15th December)

Cricket:
CSA Slam T20 Sunfoil Dolphins v Warriors (Sunday)

Motorsport:
Abu Dhabi GP2 Feature Race (26th November)

Pool:
Mosconi Cup Pool (6th/7th/8th/9th December)

Equestian:
Geneva Grand Prix (11th December)

Good work.

Abu Dhabi GP Qualifying and the whole race day program is being shown live on Sky Sports Mix.

I dont get why sky dont have games on SSN or Pick instead if having a dedicated channel of mainly second rate games. Would having games on SSN or Pick not incline people to upgrade to Sky Sports more?

Sky won't run live stuff on their News channel and pick won't grab as much new viewers as SS Mix.

Pick would need non Sky customers to subscribe, whereas Mix only needs an upgrade from Entertainment to add Sports mix.

***PICK TV KLAXON!!!***

Where are you Ginger Daddy!!

You sure about the EFL cup game?

He's letting the bloody side down is what!!

**DELAYED KLAXON**

No! Id much rather have a HD channel than Pick which looks like you are watching programmes filmed through a potato.

In any case SS Mix is effectively being used as a 6th Sky Sport channel for overspill.

Also pertinent (I think) is that SSM is not available to pub subs.

And with perfect timing Pick, Sky Sports Mix and Sky Sports 1 are showing Thursdays Thanksgiving NFL game between Detroit Lions and Minnesota Vikings 5pm-9pm.

http://www.skysports.com/watch/football-on-sky Keep clicking load more until you get to 30th Nov.

Although they might change their mind before then, they did do over Leicester v Chelsea.

Don't see why they need 3 channels for this, might as well been SS Mix and SS1.

How would freeview viewers be able to watch it then? A better argument would be not to show it on SS Mix and SS1 since sports subscribers can get mix too

I thought that SSM always simulcast something that was on one of the various Sky Sports channels.

Is this not the case?

Some other live stuff on Sky Sports Mix which I didn't include in my original list:

Football:
Eredivisie Ajax V NEC Nijmegen (Sunday)
Eredivisie Feyenoord v PEC Zwolle (Sunday)
MLS Playoffs - Two Games (Tuesday Night/Wednesday Morning)

NFL:
Detroit Lions v Minnesota Vikings (Next Thursday)

Motorsport:
F1 Abu Dhabi GP Qualifying/Race (Next Saturday/Sunday)