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Sky Sports Mix - any update?
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suffolkblue
21-08-2016
Originally Posted by gs1:
“It will be available to all Sky TV subscribers- thus will add value to non-sports packages.
Sky will use it to promote/encourage subscribers to upgrade to a full Sky Sports subscription.
http://www.skysports.com/more-sports...h-on-august-24”

Ah ok fair enough and a good idea from sky I guess. Cheers for clearing that up for me.
mjr
21-08-2016
Originally Posted by gs1:
“mlt11 made a very good point earlier in the thread about the channel's EPG positioning on Sky- next to Sky Sports News HQ.

Sky Sports News HQ is part of the Original Bundle; thus available to all Sky TV subscribers (i.e. including non-sports subscribers); and is popular amongst a wider base than Sky Sports subscribers. Sky Sports Mix should benefit from its positioning on the EPG, and no doubt, promotion on Sky Sports News HQ.”

Yep I'm sure that's one of the reason's they renumbered the channels again to get them next to each other.

I'm slightly surprised at some of the negativity around this channel. Even though I'm generally only interested in motorsports (and have Sky Sports F1 via the legacy HD deal), I'm actually looking forward to having this channel.

It's not like Sky are having to spend any more on acquiring rights for it, because it's a showcase of sports from the other channels.
ftakeith
21-08-2016
Originally Posted by sat-ire:
“You really, really struggle with the communication aspect don't you. This act of quoting a post and then making it totally irrelevant to your reply just pi**es everyone off even more - but although I used to give you the benefit of any doubt on that I'm now 100% sure that's why you do it.

As for this latest statement of fact which is pure guesswork, Sky Sports Mix will be available to all subscribers so, it will be part of the Sky Sports Bundle from the off.

I'm guessing you're guessing it'll eventually be restricted to the Sports Bundle though, so your strange suggestion that more people would watch a channel if it was available to less subscribers is so ridiculous that surely even you can see that ”

SSNews was free to sky subscribers and freeview, now part of SS package
gs1
21-08-2016
Originally Posted by ftakeith:
“SSMix is a waste of time ......”

A waste of time for who? Promoting/advertising your services in order to sell/upsell a product is normal business practice. Sky owns the content and its own platform, so this will be a very cost-effective method of advertising Sky Sports to customers who don't take the sports package, in my opinion, whilst adding additional content to the packages of basic package subscribers.

Originally Posted by ftakeith:
“ It will be part of the main Sky Sport's package in the future when many people watch it”

If it were part of the Sky Sports Pack then it would no longer serve the purpose for which it's been designed. Sky Sports subscribers don't need a "mix" channel, because the content is available on other Sky Sports channels. Thus, if the channel was exclusive to the Sky Sports Pack, then it would effectively be a new/additional Sky Sports channel.
gs1
21-08-2016
Originally Posted by ftakeith:
“SSNews was free to sky subscribers and freeview, now part of SS package”

Sky Sports News HQ is included in the Original Bundle- the entry-level Sky TV package; thus it's available to all Sky TV subscribers. Sky Sports Mix will sit alongside it on the Sky EPG as additional sports content that is available to all Sky TV subscribers.
http://www.sky.com/shop/tv/original-bundle/
(click on "News")
sat-ire
21-08-2016
Originally Posted by ftakeith:
“SSNews was free to sky subscribers and freeview, now part of SS package”

The two posts above mine ripped that apart; but the other obvious point to make is that Sky Sports News is a particular type of channel and Sky Sports Mix is a different type of channel serving a very different purpose.

Mind you, it's a strange logic (even in the world of ftakeith logic) to say that because something once happened, it'll definitely happen again in totally different circumstances.

Now that you've confirmed that I deciphered your post correctly, maybe you can bypass ftakeith logic and explain why you think a channel would be watched by more people if it became available in less homes ?
mavreela
21-08-2016
Originally Posted by Howard_Gilpin:
“In that article it is claimed that Sky Sports News has a reach of 17 million. Surely not that many people subscribe to Sky?”

Sky has around 10m subscribers, Virgin around 4m, and a further 3m to other platforms.

A subscriber can be roughly taken as being per household, it usually is though not always. The U.K. has around 26.5m TV households.
derek500
21-08-2016
Originally Posted by Howard_Gilpin:
“In that article it is claimed that Sky Sports News has a reach of 17 million. Surely not that many people subscribe to Sky?”

They're talking number of viewers, not number of individual subscribers.

One sub could mean several viewers.
malcy30
21-08-2016
Originally Posted by derek500:
“They're talking number of viewers, not number of individual subscribers.

One sub could mean several viewers.”

Exactly. Reach is number of people who can view. Not the number of contracts / subscribers / households.

Therefore ii presume a 1 year old baby counts in reach, even though not of much interest to advertisers as its the number of people in the households of subscribers who could watch the programme or channel.
ds_reader
22-08-2016
Originally Posted by promo-only:
“
....

There is a comparison, no matter how big or small it may be. One thing that peeves me off about forums is how petty people will seize the opportunity to jump on things for the sake of it.

....!”

Small, a very very small and silly comparison ... Hence your reaction when you realised how silly it was!?!

Sky Sports Mix is a worthwhile addition for those that like sport but do not want to subscribe to a full sports package.

The idea it was created to get people to upgrade to Sky Sports is just as silly!
Mark.
22-08-2016
Originally Posted by ds_reader:
“The idea it was created to get people to upgrade to Sky Sports is just as silly!”

The idea it was created for anything other than to encourage people to upgrade to Sky Sports is what's silly.
Ginger Daddy
22-08-2016
Originally Posted by gs1:
“

If it were part of the Sky Sports Pack then it would no longer serve the purpose for which it's been designed. Sky Sports subscribers don't need a "mix" channel, because the content is available on other Sky Sports channels. Thus, if the channel was exclusive to the Sky Sports Pack, then it would effectively be a new/additional Sky Sports channel.”

Not strictly true. As an example, SSMix will be showing NFL Redzone in full on Sunday evenings, and will be in HD, as opposed to only ever being in SD and had to be accessed via the Red Button, which didnt make it that easy to flick between that and other channels.

This has already been discussed.
gs1
22-08-2016
Originally Posted by Ginger Daddy:
“Not strictly true. As an example, SSMix will be showing NFL Redzone in full on Sunday evenings, and will be in HD, as opposed to only ever being in SD and had to be accessed via the Red Button, which didnt make it that easy to flick between that and other channels.

This has already been discussed.”

I wasn't being strict about it! It makes sense, of course, to put ("overflow") content on it, which Sky Sports subscribers would otherwise find in SD behind the red button, as it then serves a dual purpose. I think it's also the case, that Sky Sports SD customers with the "Box Sets Bundle" (the new name for Family Pack) will get to see some content in HD by switching to Sky Sports Mix, so there are some benefits of the channel to Sky Sports subscribers.

If it were in the Sky Sports Pack right now, however- where ftakeith predicted it will end- then its overall remit would be substantially different (the essential point I was making to ftakeith), and it would probably not be called Sky Sports Mix. How does Sky Sports 6 sound?
promo-only
22-08-2016
Originally Posted by ds_reader:
“Small, a very very small and silly comparison ... Hence your reaction when you realised how silly it was!?!

Sky Sports Mix is a worthwhile addition for those that like sport but do not want to subscribe to a full sports package.

The idea it was created to get people to upgrade to Sky Sports is just as silly!”

Again, not even worthy of a proper response. Sigh.
Ginger Daddy
22-08-2016
There can be absolutely no comparison made between Sky Sports Mix and BT Sport Showcase. None whatsoever.

One will be showing live sport, highlights of live sport and documentaries about sport. The other shows a handful of football matches a year and the rest of the time is a rolling advert for BT services.

And thats before you even look at who the channel is available to.
ftakeith
22-08-2016
Originally Posted by Ginger Daddy:
“There can be absolutely no comparison made between Sky Sports Mix and BT Sport Showcase. None whatsoever.

One will be showing live sport, highlights of live sport and documentaries about sport. The other shows a handful of football matches a year and the rest of the time is a rolling advert for BT services.

And thats before you even look at who the channel is available to.”

They are both teaser TV channels.

They are not there to make people feel well for showing niche live sport content
Ginger Daddy
22-08-2016
Originally Posted by ftakeith:
“They are both teaser TV channels.

They are not there to make people feel well for showing niche live sport content”

I was talking about the content of both channels, there is absolutely no comparison in that regard.
ftakeith
22-08-2016
Originally Posted by Ginger Daddy:
“I was talking about the content of both channels, there is absolutely no comparison in that regard.”

content is poor on both channels
Ginger Daddy
22-08-2016
Originally Posted by ftakeith:
“content is poor on both channels”

Lets beg to differ, Keithington.
gs1
22-08-2016
Originally Posted by ds_reader:
“....... Sky Sports Mix is a worthwhile addition for those that like sport but do not want to subscribe to a full sports package.

The idea it was created to get people to upgrade to Sky Sports is just as silly!”

I think that Sky's latest results/presentation suggest differently.

Sky said that one of 3 clear priorities was to "maximise the returns on the significant product and content investments we have already made over the last twelve months; from Sky Q and NOW TV to our new channels and services - Sky Sports Mix, the Sky Kids app and Sky Cinema."

Of course, part of this is about offering additional value to the basic packages. However, the priorities Sky have set for driving growth this year suggest that Sky Sports Mix is part of a plan to drive additional revenues from its sports content, beyond adding value to its basic tv subscription packages and additional advertising revenue.
https://corporate.sky.com/documents/...%20release.pdf
https://corporate.sky.com/documents/...esentation.pdf

Indeed, if you look at the latest article on skysports.com , you'll see that even before its launch there are links to the Sky Sports upgrade page ("Get Sky Sports") and to Now TV (Get a Sky Sports pass). Thus the promotion of upgraded pay sports services has already begun.
http://www.skysports.com/cricket/new...ix-launch-show
Cricketblade
22-08-2016
BT showcase will be showing some Big Bash cricket from Oz in the winter so perhaps BT do have more plans for it than just CL games
promo-only
22-08-2016
Originally Posted by Cricketblade:
“BT showcase will be showing some Big Bash cricket from Oz in the winter so perhaps BT do have more plans for it than just CL games”

Dare to suggest such a thing and you will be shot down because there is absolutely no comparison apparently.
mavreela
22-08-2016
Originally Posted by Cricketblade:
“BT showcase will be showing some Big Bash cricket from Oz in the winter so perhaps BT do have more plans for it than just CL games”

It is one match per week, so up to six in total, but that is because they bought the free-to-air package which contained them so it is contractual to that extent.

Presumably so they control access to the Ashes highlights. Given the overnight play I imagine would have been happy with just watching highlights, so it would be understandable that BT would want to use these to push their live coverage.
Niemirovsky
22-08-2016
Is Sky Sports Mix will be available in the NOWTV?
Rich1977
22-08-2016
Originally Posted by Cricketblade:
“BT showcase will be showing some Big Bash cricket from Oz in the winter so perhaps BT do have more plans for it than just CL games”

They also showed quite a few Aviva Premiership rugby matches on there last season.

Perhaps they might end up copying Sky Sport Mix and making the channel full time with content rather than rolling adverts.
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