Not everyone gets all of the freeview channels - what u get depends on where u live. The very high 98% number is for the most basic channel selection, "freeview lite" or "core service" - about 16 channels.
The middle group get much more. This has about 90% coverage. This is the 6com group, twice as much as core service. Some people may need a new aerial to get this.
The top very lucky group get everything, this inc the com7 + 8 stuff. Not sure how many get this number of channels, but way less than the other groups. Again, some may be able to get this if they have a new aerial.
Also, some things are in freeview HD format, so not only do u need to be able to receive the service u also need freeview HD box, recorder, or a tv with freeview HD built in to view the affected channels.