Originally Posted by JB92:
“With regards to Tues on ITV, I think Holby is actually quite weak - it faces little competition all year round and doesn't do much more than 4.5m most weeks, which isn't shabby but isn't anything spectacular. I don't think there's any reason why a suitably strong ITV show wouldn't be able to at least pull in 3-4m against that.”
Originally Posted by Cory_Osborn2:
“I did think that about The X Factor but just as many go out on Saturday nights. The BBC could be beaten on Tuesday's but I think ITV would have to try very hard. Holby City has a loyal fanbase like other soaps who wouldn't turn off a show they watch weekly for something new on ITV.”
But you could have said the same thing about The Bill, that had a loyal fanbase but by the time it ended that had dwindled away to very little, because although there was still a hardcore audience, the casual audience had got bored of it. It's easy to compete against Holby if the will was there. There was certainly no problem with Holby and The Bill being shown at the same time for many years.
Originally Posted by Cory_Osborn2:
“I guess we might see Home From Home and Motherland move to BBC1 for series, I think Our Ex Wife and The Coopers Vs The Rest will get series to probably on BBC Two. We The Jury wasn't great and can't see it getting a series.”
I think The Coopers vs The Rest is the most likely to get a series and to be honest I think it could easily play on pre-watershed BBC1, it seemed likeable enough and you can lose the swearing. Motherland would probably be guaranteed a BBC2 series if the cast and crew were up for it because it's got a lot of talent behind it who appeal to a particular audience. Not sure about the other three, We The Jury especially seems to have been created as a one-off in any case.
Originally Posted by James J:
“That's a weird sort of appeal to authority line of reasoning. Hi by the way, I'm the person whose points you disagree with..”
I know, but I didn't fancy scrolling through several pages to find the post to make general points, bearing in mind they were relevant to a couple of posts.
Originally Posted by James J:
“I don't look at it that way. I look at like building viewer habits through a predictable schedule in terms of where you can expect to find specific genres, then offering a wide variety of programming within this genre in those expected slots.
I don't think it's boring to move from Broadchurch to Cold Feet, for example, on a Monday night or Victoria to Grantchester on Sundays. Big bold dramas, different in scope, but in a slot viewers expect to find good drama.”
But drama is too wide a genre to do that kind of thing, I think. It's all very well saying Monday night is drama night and expecting people to stay glued all year because the dramas will be too different. I'm watching Cold Feet but I watch very little other ITV drama, and Broadchurch is just not to my taste. They're dramas, but they have nothing else in common.
The aim of ITV is to promote the channel as a destination for drama, not one specific slot, otherwise you're going "This is where all the good stuff is, you needn't bother tuning in the rest of the time". Plus as well the reality is that you can't make Monday night a drama night all the time because ITV don't have enough drama to run three or four a year all year round. So for the summer you're either going to have to put repeats in that slot (which don't rate) or cheap factual.
Originally Posted by James J:
“It's that, and the fact that viewers have been trained to subconsciously expect drama on Monday night on ITV. I think a lot of them would have performed worse in another slot. Putting Broadchurch on Thursday at 9pm wouldn't have helped it, IMO. Thursday night is not a drama night on ITV. It just feels wrong..”
I don't understand this, I'm afraid. I can appreciate the idea of a Saturday or Sunday drama, and I wouldn't advocate showing a period drama away from a Sunday, but why would a drama work on a Monday but not a Thursday? I honestly don't understand it. New Tricks, in its life, played virtually every night of the week. Over the five series of Life On Mars and Ashes To Ashes it played on Monday, Tuesday, Thursday, Monday again and Friday. I enjoyed all series equally, and nobody complained it was on the "wrong" day. I just can't get my head around this idea, I'm sorry.
And I still don't think anyone knows what day anything is on. If you asked people what day Broadchurch was on, they would not be able to tell you. Viewer loyalty to drama on Monday will always last until there's a drama they don't like on Monday and then they'll stop.
Originally Posted by James J:
“And leave Tuesdays and Thursdays for factual, develop and build great factual formats there and grow that audience. Shows like POG's Dogs have shown factual suits these nights. Putting Trevor McDonald shows there too would do well, and the Love Your Garde-esque formats.
I look at it more strategically than you clearly - I think your line of reasoning is a bit 'eternal optimist'... sort of like "good shows will do well anywhere, so just make good shows!" I don't agree with that. It's about putting aces in places, and not just chucking shows anywhere.”
Well, no, it's not just chucking shows everywhere, and it is a fact that ITV especially can be a bit cleverer with their scheduling. I don't know why, for example, they don't make better use of lead-ins and schedule more high profile stuff after The X Factor or BGT instead of frittering it away on rubbish like Newzoids. Also, there's certainly no point in putting stuff in the wrong place, Jekyll and Hyde was probably doomed to failure anyway but clearly the Sunday teatime slot was the final nail in the coffin. However much they wanted to break the norm in that slot, it was never going to work.
But my point is, you can't just distil it to strategy because so much television is subjective and good scheduling is as much serendipity as strategy. You can say "we're only having dramas on Monday at nine", but if you have two underperforming dramas there back to back, how long do you keep it there? And it is a fact that the most successful show on Tuesdays at 9pm in ITV in probably the last decade was Lewis, a drama. Put that there for six weeks and Tuesdays do absolutely fine. The audience come to it, they're not confused by it being Tuesday. There's no need to write the whole night off.
Also as well you can come up with this strategy but so much commercial television wants big hits now. You can argue that you can build up Tuesday factual and the audience will come to it in time but they can't wait for however long that takes. They need a quick fix. Plus sometimes the slots are a matter of convenience - they have to show X drama now because it's the end of the financial year or the rights are about to expire or it's been delayed for legal reasons or numerous other factors.
And in addition, television is often riddled with cock-ups. Some dramas go very badly and they end up being burned off in less exposed slots. You can look at it and go, why are ITV putting it there where people won't watch it, and often it's the case that they don't want people to watch it because it's embarrassing.
By regimenting slots like that you're advocating rather conservative programming, so if someone comes to ITV with a brand new concept that doesn't fit in any of those proscribed slots, it doesn't get made.