Originally Posted by DarylDay1991:
“I love how people say Channel 5 can't afford The Great British Bake Off. Have you lot forgot who own Channel 5 now and how deep their pockets are?”
It's not about what Viacom can afford - of course they could afford it, but they'd still want to see a nice return on their investment. And the simple fact of the matter is it would get more viewers on ITV, and therefore they would be able to bid more confidently.
The only realistic danger to ITV if they bid is Sky. But I would be utterly astonished even with the links if they went down that road. This is, after all, fundamentally a programme about an extraordinarily high viewership, and in turn, a product that has immense appeal from an advertising perspective. The idea that you wouldn't want to fully exploit that and instead allow Bake Off to become some sort of loss-leader to get a few more Sky dishes put up, I'm really not buying.