Originally Posted by Andy23:
“Well you've asked it about 4 times already, nobody else is interested as this story isn't about ITV at all, I know everything in the ratings thread including the weather forecast is immediately linked to how it effects ITV but even so.
ITV didn't have GBBO yesterday and they still don't have it today, and it's no longer on the BBC, their main rival at least in ratings terms, and they haven't spent a penny. Plus they don't have to deal with massive amounts of backlash and endless negative reports when the ratings come in and they are invariably lower than what it got on the BBC. It's only one slot a week, ITV will still beat Channel 4 in pretty much every other slot.”
I admire your publicly positive outlook on this but I detect beneath the surface more concern than you are letting on. ITV were favourites to get Bake Off, put a generous bid in, and still failed. I don't think I'm making a mountain out of a molehill to point out the calamitous nature of this from their perspective.
I find it absolutely comical your suggestion that ITV won't be bothered that their main commercial rival has taken a show which will make them much more attractive to advertisers, denying them a great opportunity in the process, just because it means the BBC has one less hit show than before.
The BBC will always have huge shows like Bake Off around, that's a given. C4 strengthening up ahead of a potential sale to any number of big companies with deep pockets should worry ITV a lot more than how many entries the BBC has on the ratings chart of the year compared to them.
Originally Posted by Andy23:
“If I was you I'd be more concerned about how it effects Channel 5. Channel 4 getting GBBO means they will pull even further ahead of Channel 5 leaving them in an even more distant fifth place competing with ITV2 airing an increasingly tired Big Brother and programmes about benefits and cat videos.”
C5 will be affected too, no doubt. Less so than ITV admittedly, but it's not ideal for them either.
It'll force them to raise their game which is no bad thing at all - that means less benefits and cat videos I suspect - also bad for ITV as we know from ratings in the past week they are well placed to compete with them in factual. They already have shows that work opposite Bake Off and whilst C4 will likely strengthen up around it, C5's share of viewing has proved very resilient during some difficult times before whereas ITV has shown itself to be increasingly vulnerable at times, particularly midweek and off peak in weekends.
Plus C4 could push more into areas like drama around Bake Off, which is likely to affect ITV more than C5 which tends to favour factual in peak. Indeed Bake Off could pave the way for a change in strategy which sees C4 less reliant on factual which in turn could be good news for C5 in that respect.
Plenty of speculation in all of that, but some fair assumptions I think.