The brand is now " toxic" I can't see advertisers running to put Ads in it, even though st the BBC it had high youth viewers.

GBBO is like using Ryan Lochte to advertise your products for honesty.


More pressure on 4

Former Culture Secretary John Whittingdale says the £75million purchase of the show has led to fresh questions about whether such deals are “appropriate"
https://www.thesun.co.uk/news/183474...ion-questions/

I can keep posting this quotation every time you repeat the same old post...

From a marketing point of view, you don't want to associate yourself with a damaged brand too early but you don't want to miss out to your rivals.

A major supermarket will sign up and many have probably opened talks already. I'd hold off making any announcement until after the series ends; probably in the new year after any Xmas show and when all of the hyperbole has drained away.

It should not be hard for C4 to start building Bake Off back up next year. Early on you invite print journalists in and offer them plenty of copy to win some early favours. I'm sure C4 know exactly what to do, it's pretty basic strategy.

If they do need help then they should approach Amazon because they've put on a clinic over the past year. They didn't just rehabilitate Clarkson, they torpedoed Top Gear.

Lethal Weapon got underway with 7.8m viewers (2.2) for Fox last night. Notable because ITV has picked it up in the UK.

A decent enough performance, albeit fairly unremarkable. A bigger eyecatcher on the night out of the debutants was ABC's Designated Survivor (9.95m/2.3) in the 10pm hour.

http://tvbythenumbers.zap2it.com/201...-sept-21-2016/

Incorrect and you have more repeats than C4.

There have been a lot more " personal" comments re GBBO made by other posters than me, i.e. I have not made a single criticism of Paul Hollywood others have, but time after time after time, you just like to single me out only.

Hundreds of posts here and across the forums on this matter today, plenty stronger than mine, but again for some reason you just want not to discuss but make personal comments.

I noted someone else here in this thread suggested you cool it earlier this week.

You can repeat it if you wish, your on my ignore list most of the time anyway. I try to avoid being goaded into petty squabbles being instigated.

Now let's move on.....

A bit like not spending £75mil on a tent?

Lethal Weapon and Designated Survivor pretty much even with 2.2/8. When do you think ITV will air it? 22:00 on Saturdays?

I think FOX will be pleased with Lethal Weapon. The Empire lead-out will have helped so it should have done more than other FOX shows will this week (as it has done) but it's a fair way ahead of where something like Rosewood (last year's Empire lead-in) would have been in that slot. FOX don't have much going for them outside of Wednesdays so they'll take it.

Not sure what to expect when ITV show it. Their track record with US imports isn't exactly good, although a procedural might be more up their alley than some of their other attempts. I still think it might be worth a shot on Tuesdays at 9pm, it can't do any worse than most of the crap they show there. I really hope they don't put it on Saturdays, it won't fit there at all.

Very good start for Designated Survivor, ABC should be very happy with that. It was a decent night across the board actually. CBS did pretty well with their reality shows and NBC were steady enough, although I don't think Blindspot has much of a future ahead of it beyond this season. ABC's comedies put in some good numbers, albeit with some noticeable year on year declines.

Incidentally, if you're into US ratings, I recommend this site: http://www.spottedratings.com

You might be familiar with it already but there's a lot of interesting analysis on there and there's also a really good bank of historical ratings.

Has any UK broadcaster picked up Designated Survivor yet?

That joke has stuck and it is what I was getting at when I said you want to hold off an early announcement. By next year it'll be a lot easier.

What C4 can't have is a series of stories about how the revamped show is in crisis like Top Gear did. They can't let some other rival stir the pot.

GBBO should make C4 a tidy profit as the brand is so strong but, as we saw with Top Gear, you can mess it up. What did the BBC hang on to? A race track, a hanger and a huge brand.

To be fair, rebuilding Top Gear was 10x harder than rebuilding GBBO.

None of the film to TV adaptations made a second season last year so it'll be interesting if anything bucks the trend this year, I'm curious to see how MacGyver does for CBS as its part of their successful if old skewing Friday night. Bull seems lock for a full season pick up,

Netflix has international rights to the show,

C5 has done well with Saturday night imports. But yes, maybe ITV could try to recreate the C5 Tuesday 9pm slot with US dramas. Split a season in half and run LW and ANotherImport all year round in 12 week blocks.

Like you say, can't do worse. C5 pulled in over 2m.

Thank you. I was unaware of that.

Our Girl seems to have perked up a bit. 4m is decent for it.

Fantastic once again for GBBO.

Well thread favourite Our Zoo did better numbers than Our Girl and that was axed. At that also followed Bake-Off getting overnights of 8m-9m. Our Girl is following Bake-Off getting 10-11m.

I bet it will end on this series.

If they can sign up Michelle Keegan for another series then I think it will get another commission. Think it all revolves around her. She may wish to move onto bigger things.
A potential big star I would say.

I said much the same on here a couple of nights ago.

That Channel 4 should launch GBBO completely fresh and the BBC a new show with the old team.

That would have happened but for one thing. Paul and the money. And perhaps his true belief he is being loyal to the brand.

But the result will be a weak and diluted Bake Off with plunging ratings and a better rating on BBC for their new show but possibly not quite as good as it might have been with the entire Bake Off team together.

Although Paul is the most easily replaceable by the BBC so they will still be the easy winners here.

Along with Paul's bank balance, of course. Though it would be unfair to criticise him for putting family first.

The real losers are the British public who see both this show and whatever replacement the BBC provide somewhat fractured. All over a channel war.

I dare say this will be sold to PR high heaven by both channels but the viewers will feel a sense of loss that need never have happened and I suspect that will haunt Paul's career more than he yet realises.

Whose? His own? Make a nice change I suppose......

It's very difficult for Channel 4. If they start Bake Off again with a completely different team, location, brand, etc. then isn't it just any baking show? I suppose it depends on what people think makes Bake Off Bake Off. But because the lineup has never changed, it's impossible to tell.

I saw Nigella Lawson mentioned earlier, that would be a good pick. Although isn't she very BBC?

Lol! What a disaster! Hope Love enjoy the money because the shows going to be an absolute flop I love GBBO, it's a shame all this, it really is. I mainly like the three ladies, something off putting about Paul and I'm right as today has shown the greedy man, he's loaded already tbf not like he really needed this no integrity/loyalty BBC show not a channel 4 show, it's going to stick out like a sore thumb on that channel

First things first. Has anyone else noticed Saturday's XF has been extended by 20-minutes? Now running 8.00-9.50pm - pushing back the entire night.


Excellent number once again. Down marginally week-on-week. I want to see it pushing 11.0m towards the end of the run before the big final.


Poor number. But I'm personally really enjoying this show.


Look how close Corrie and Emmerdale are with the latter hot on the heals of Corrie. Same share too. Pretty telling is that.


Was there ever any doubt really he wouldn't go?!


Nice rating for the new Kiefer Sutherland vehicle, Designated Survivor. It looks good and I'm looking forward to it.

Twitter did not like Paranoid. Especially a female cop.

Good spot! I hadn't noticed.

With a 2 hour show on Sunday that is a lot of X Factor in one weekend! Clearly they were having trouble editing it down without it appearing rushed, which sounds odd when you think they had 3.5 hours to work with, but when you think they're getting through all 4 categories and there are around 15-16 acts in each category it is a lot to get through. They did it in 6 hours (across 3 shows) last year but I can see why they wanted it all in one weekend. It'll be a marathon and I'm not sure how it'll rate.

I notice the scheduling for judges houses isn't great. 8.00-9.30pm on the Saturday and 7.30-9pm on the Sunday, which seems fine until you realise there's a 25 minute overlap on the Saturday and a 30 minute one on the Sunday. There's probably not much they could have done about the Saturday one but it'll really drag the Sunday show down. I presume it'll be 2 categories per night, so 45 mins for each category (30 mins of performances, 15 for results).

They should have re-edited it to the old format, so they could have had a 2 hour show with all the performances on the Saturday (8-10pm) and a 1 hour show for the results on Sunday (8-9pm). That way they'd avoid the Sunday clash and the Saturday clash would be a smaller proportion of the show. Plus back in the day the Sunday judges houses results episode was massive as the whole series had built up to it. Whilst I don't think that would happen now, I reckon it'd do better than what they've done.

Yep, it's certainly a lot of XF over the weekend. I think Saturday will do fine. Strictly finishing at 8.00pm will no doubt help it, but by extending it 20-mins that could drag the average down if viewers start to drift after 9.00pm - which we've seen happen in the past.

Next week is a massive problem with those Strictly clashes. I'd probably push the Saturday show back to 8.30pm and run it till 10.00pm but like this week now, it's pushing everything else later.

I like your idea of Saturday 8-10pm and Sunday 8-9pm though as well. It limits the clashes and like you say the Sunday show could be just finding out whose through. I don't like the format of finding out half one night and half the other. It doesn't work right for me. And yes, you're right about the Sunday judges houses show been huge when it was all announced on one night. That works better for the show IMO.