Originally Posted by
Score:
“#Paranoid saw drop of over 1m for ep2, down to 2.7m/13.6% - now up against #TheFall on BBC2 @RedProductionCo @indyv9 overnights.tv
Ouch! Not quite beaten by The Fall but not far ahead. Disastrous rating and there are another 6 episodes! Must be a while since a crime drama did this badly for ITV. If The Level doesn't do much better then maybe they won't exactly regret getting rid of Steve November!
Also I love how @overnightstv tags those involved with a show even when the rating sucks!
”
And then suddenly, ITV's Autumn doesn't look quite so rosy. If The Level flops tonight, then that will be two write-off dramas. Though I think The Level look better than Paranoid did. But its another crime drama the day after the previous one flopped.
No matter how well ITV do in the Autumn with stronger looking programmes than BBC1, the latter channel is supported by News programmes and the usual CF, AR etc., even if they get poor ratings in 9pm slots.
This is where ITV fail. ITV news cannot support ITV's schedule, and they have very few (only Corrie and Emmerdale) that give them solid ratings if the rest of the nigh flops.
Take Tuesday. BBC1 has EE and Holby City to support the night if the 9pm drama underperforms. Even the news at 10 can be over 4m even if the programe at 9pm is below 3m. Therefore BBC1 doesn't look quite as weak.
ITV on the other hand flops from 7.30pm all the way through until the next morning.
They need to be looking for a dependable hit like the BBC have with Casualty and HC.