Originally Posted by Aaron_2015:
“Absolutely staggering to see how much damage You've Been Framed did to the numbers at 7:30. ITV had a very strong afternoon/evening, then YBF lost ALL momentum gained, leaving X Factor with an awful 2 million lead in.”
If the high rating had continued all the way through the analysis, all the way through the news, and then dropped sharply at 7:30 you'd have a point, but I can't see that in the breakdown above.
They had 2.6m at 7:05pm when the analysis was going on.
They had 2.2m during the ITV News
They had about 2.2m during YBF.
The drop in momentum was due to the football having finished. The only way they would have fixed that would have been if they'd have started The X Factor at 6:55 the minute after the final whistle.