Stop being logical! STOP IT!

If X Factor was at the levels of 2008-2010 it could start early and take on Strictly. The way it is now it needs protection so you keep overlaps with Strictly to a minimum. ITV want live viewers for it not people recording and skimming through ads. Advertisers would prefer this as well. X Factor is still an attractive proposition for launching campaigns.

The bigger concern for ITV is that a show scraping 6m is the only show to launch campaigns in during the run up to Christmas. They seem to really lack depth this year with Cold Feet not doing as well as Doc Martin, the soaps being down year-on-year, none of the new dramas taking off and, whilst doing well, Victoria rating well below Downton.

A few more Saturday ratings from Steve Williams.

Lottery 3.41m, Casualty 3.93m, Iron Man 1.30m, Dad's Army 1.03m, Boy George 1.27m.

The scheduling can only do so much. SCD averaged comfortably above 9m and peaked at 10.6m. X Factor is posting a respectable figure above 6m by including +1, and peaked at 7.2m. This is just weeks after X Factor was comfortably above 7m and even nudged above 8m on one occasion. It was a poor performance no matter how it gets dressed up, and I say that as someone who enjoyed last nights programme.

Have the Xmas campaigns started? The big stores like JLewis and the supermarkets. They normally launch on XF in early October which shows the power of the show.

ITV simply needs to build its new shows so that they have a cluster of shows in the future. Meet the Parents should really have been given a chance to breathe first. BBC1 really now only has SCD so that's the spot to avoid.

Ultimately you need a well-liked show going on from 6-7pm. Right now they don't have that so I'd throw the Chase or Tipping Point there. The BBC can't allow the Voice, Dance and Little Big Shots to become 5m+ shows.

Last night I saw a bit of the Voice on TF1 (French TV that is one of the channels we can get here in the hotel). There was a girl around 8 belting out Beyonce's Listen which was really impressive. I was shocked someone so young was on the show.

Then I realised it was The Voice Kids. And then I realised ITV may have a sleeper if they schedule it right and get the talent. It'll need to be differentiated from Little Big Shots though.

Few dramas are Downton Abbey level in terms of ratings. Victoria is doing well. I'm A Celebrity is the only other programme in Autumn that gets big youth demo numbers like X Factor. BBC1 doesn't have much in Autumn to entice those viewers apart from The Apprentice?

ITV have been better so far this Autumn than BBC1. expected Cold Feet to be higher and it's only in the last few weeks that clunkers have arrived in Paranoid and The Level under performing along with DCI Banks.

I believe that the rating for last nights TXF was the lowest overnight this series

The one where it had a 50-minute clash with a 10m show? Colour me shocked!
Making mountains out of molehills springs to mind.

Posted in the wrong thread. Very sorry.

But unlike Strictly, a proportion of the X Factor votes aren't decided by the judges. It's entirely down to the viewer.

Matt ticks the fanbase box so he's the clear favourite. But if Honey G builds up momentum, who's to say she won't win. Whereas before the thought of a Wagner or Jedward reaching the final was enough to pee off Simon, it's something the judges would now welcome as it keeps the show relevant.

You've Been Framed 1.60m -HD
X Factor 4.43m -HD
Newzoids 1.51m -HD
8 out of 10 Cats does Countdown 970k
Football on 5 300k
Xtra Factor 370k

exc +1

couple more from Steve Williams

Baffles me why they keep Xtra Factor going. People just aren't watching it in the kind of numbers they used to. It used to get over a million didn't it?

The point still stands

Just accept it

just stop posting facts

Now that would be the easier thing to do

I won't accept people with stupid agendas trying to belittle a show over every small thing, no.

You remind me a lot of Comical Ali who, during the Iraq War in 2003, claimed that Baghdad wasn't under attack and all was fine. Yet, in the background, you could see US tanks moving in.

He was, like you, in complete denial of the facts.

The agendas that you imagine are in peoples minds

I think you need help at times

Go and have a cup of tea

The point still stands. Unless you want to discount the figure like you want to discount last year completely?

Ludicrous.

Denying facts would be denying that it was a series low - which I didn't.
I just pointed out extenuating circumstances which need to be considered when analysing.

No, no, no! It's up 600k year-on-year, as he pointed out earlier. So obviously we're allowed to compare it with last year again.

Weird hatred?? You mean like your weird love of Simon Cowell?

There is a difference between not liking who they have picked to be on the live shows, and hating them. Murderers I would hate. Contestants on TXF...hate? What waste of energy that would be.

I simply find it irriating that they have put through two acts who cannot sing, and one (or two) who are simply there for fame. They have put through two poor singers in favour of some actual talent. All the other singers are fine.

I an agree with everything else. The Live show last night was much better than last year.

And if you actually bothered reading people's posts, you will note that those circumstances are being considered.

Sorry if this has been asked already. When are consolidated ratings issued?

Monday usually after 1.30pm. Sometimes we get snippets today if we are lucky