I think Emmerdale could potentially beat Corrie tonight.

Expected a bit higher for The Apprentice. ...still, it will add 3.6m through iPlayer and timeshift!

Looks to me like soaps are running out of tricks to get people tuning in for event weeks. Emmerdale has done well but it's not an exceptional rating. Maybe tonight will be. If soaps weren't facing dead end factual most of the time they'd be absolutely screwed.

I think we get roughly the same amount of X Factor as we've had in previous years, probably more now compared to when it started.

1.6m in consolidation. But BBC IPlayer reflects a viewer even if they click on The Apprentice and only see the first 2minutes. Not a true reflection of who actually watches these programmes.

ITV could have scheduled an hour long Emmerdale last night and slaughtered EastEnders. Then launched something new at 8.00pm

A few years ago XF was launching at the end of July. They also ran a lot of Sunday shows and had Saturday shows lasting over two hours. I'd be surprised if they've not cut down on minutes.

The BBC could compete better with soaps. I'd be interested to see a soap hour go up against Countryfile.

Isn't that the same as with overnights & consolidated figures too? If anything, I'd say iPlayer is more accurate as, whilst people may channel-hop on TV, they're unlikely to randomly click on something they don't like on iPlayer.

The X Factor has always started around August since at least 2008 and was on weekly. Only was on Saturday and Sunday when it went to live shows. Now we get Saturday & Sunday shows during auditions right up to the final. It covers more days than when it started but overall minutes are either the same as before or up slightly.

The soaps aren't challenged, them being on so much clogged the primetime schedule and channels replied to soaps by putting cheap factual there so their bigger shows wouldn't be hurt. These two things have turned primetime TV on most weeknights in this country to shit.

Emmerdale giving Paul O'Grady a nice boost. When was the last time ED hit 7m?

If ITV spent more time building up Emmerdale rather than using it to dent EastEnders and keep Corrie at the top of the ratings imagine how popular Emmerdale could really be. You don't need 7 frigging episodes of any soap in primetime. It's like a nightmare for people that want to watch something else. And if that's not bad enough all you have as an alternative is The One Show! Jesus Christ!

Shame Emmerdale couldn't hit 7m last night!

That's my feeling on it, too. Don't get me wrong, it's a good enough performance, especially when you look at the EE rating. But not a great one.

Considering the amount of hype around Emmerdale this week, I certainly expected the big episode to top 7m.

ITV daytime as you'd expect was essentially wall-to-wall adverts for it as well - I flicked onto ITV twice briefly during the course of the day and they were doing features on it both times on different magazine shows.

It just seems much harder work than it used to be to make a real significant difference to the soap ratings. No doubt it'll return to its usual numbers within a week.

It night have done in tape-checked ratings.

With Emmedale's spectacular set pieces it usually goes like this.

Something will crash into something and a person or person's life will hang in the balance, or something will explode and a person or person's life will hang in the balance or something will crash into something and explode and a person or person's life will hang in the balance. It's the same old same old. Surprise me. When they say Emmerdale has a big set piece, that doesn't surprise me. And if it's a BBBBIIIIIIIIGGGG week in soap they should be looking to be closer to 8m in overnights. The viewers are around now because we have cold Autumn evenings. Why haven't more viewers turned up? Maybe they will tonight but so far ratings look like they usually do but with a little spike. Last year they were closer to these numbers on a regular non game changing, earth shattering, things will never be the same week in soap.

This big soap week on ITV doesn't feel like a big soap week, it feels like a regular soap week with a few more crashes and bangs. It's underwhelming and then there is EastEnders which is sub underwhelming. Grant's return wasn't big, Peggy's return didn't do that much either.

Perhaps I'm hard to please but I'm not impressed.

What's left to blow up now? Thermonuclear devices? Suicide bombers? Spontaneous human combustion? Samsung Galaxy Note 7s? Microwave meals? Cup-a-Soups?

I dont watch emmerdale at all but I did however watch it at my nanas, ive not seen nothing like it at all. Looks like ut was really well done. As some have said on here its a shamr it didnt touch 7m but with word of mouth etc who knows how many viewers will watch it in catch up

One thing that might help Emmerdale:

2.6 million viewed the video of the stunt on their Facebook page
Another 2.6 million on the Corrie page

Surely that will translate into some decent figures tonight? Should definitely hit 7m.

"2 hour finale of Sky Atlantic's #TheNightOf watched by 50k. Adapted brilliantly from BBC's #CriminalJustice. Congrats to writer Peter Moffat."
Liam Hamilton@LiamHamilton16

How many were perhaps watching again or just wanted to see the stunt and weren't interested in anything else?

Does the X Factor only revolve around Dermot dancing now, and not the contestants? Just going by the trailer like, and also they still stating that 'X Factor goes Live', which suggests its the first live show this week, and not the third?

You'd think they would at least try to muster up a new trailer to attract extra viewers, considering it's not doing that great.

I know Corrie has a bigger audience than Emmerdale, but I'd like to know how many that watch Emmerdale turn off when Corrie comes on, even though there would be a huge crossover.

What special is that?

Disappointing for the Apprentice, though it would start to get going ratings wise following last week's good figure.

Even though the Fall went up I still think it's a disappointing figure, considering all the promotion and expectation there was.

Celebrating her career.

http://www.bbc.co.uk/mediacentre/lat...shirley-bassey

So if each gets 7m, how many do we reckon watch two or all three? 4m?

I'm a strong believer that TV shows only have so many heartbeats and speeding up Corrie's just shortens its life. But if people do watch all of them, more Corrie episodes could also hasten the deaths of EE and EF.

However, the soap that's on the most is EF and that's the one who has held its ratings up the best. EE has the fewest episodes and that's the lowest rated one.

So, and this is really hard to fathom or accept I know, but maybe, just maybe, I could be wrong.

Re: The Missing, just shows how picky viewers can be in this day and age. Programmes need to deliver perfectly on whatever the viewers want here and now every single week, maybe for some reason people aren't feeling it as much this time round? Drama finds hooking people in consistently especially hard. Only going to get worse, these viewers have far too much choice I'd always pick a good British show over an American one though, can't understand some people whose whole TV existance centres around shows from another country - if we had the big budgets over here, we'd do most of their shows better.