I'm glad you understand where I'm coming from

ITV don't have to beat SCD, or even try and dent it, just rate respectably and pull in an alterantive audience. It is possible, and those who are saying it isn't, seem to think ITV should be happy with 2m.

I think we need some more ratings.

So, with ITV's big soap week I asked around to see if somebody could let me know how they're doing compared to last year. Somebody could and they sent me this.

Consolidated averages up to 14th October:
Coronation Street - 7.62 million (down 5.5 percent y-o-y)
EastEnders - 6.85 million (down 3.6 percent y-o-y)
Emmerdale - 6.41 million (down 1.0 percent y-o-y)

Discuss.

I'm actually surprised Coronation Street is 800k ahead of EastEnders and 1.2m ahead of Emmerdale; it's felt much closer that that. Coronation Street and, to a lesser extent, EastEnders need to stem the tide and get their declines at most into the Emmerdale bracket of 1.0%. 5.5% especially is higher than they would like whilst 3.6% from a lower base isn't much better.

Those percentage decline don't make things look too bad, but when they're happening year after year it all adds up.....

What do we think? Emmerdale is the soap that is holding up best? Corrie has a very loyal core audience that have kept its ratings up.

Emmerdale skews older than Coronation Street which probably helps with it's audience. Saying that Coronation Street skews older than EastEnders and yet is seeing larger year on year declines.

That's rich.

Coronation Street had a larger audience to loose in the first place. But has Corrie been poorer for longer than EE?

[quote=H of De Vil;84320814]
The Chase is against 45 minutes of SCD on the results night. It would not be getting 3m on Saturdays probably.

Do the ITV soaps inc +1?

Emmerdale has done really well there to lose just 1%. Corrie has lost another 5.5% and EE 3.6%. They really need to slow these declines down.

Does it? I thought Coronation Street skewed the oldest of the three main soaps?

Does it? I thought Coronation Street skewed the oldest of the three main soaps?
I believe the ITV soaps do include +1.

The soaps need big storylines to keep viewers up, then good storylines around them to keep most of those viewers. All they face is factual so they are fortunate in that respect.

I would love to see a breakdown.

I wonder if the football on Sky Sports 1 on Wednesday will take some viewers away from the Bake Off final. I was hoping for GBBO to overnight at 14m but maybe not with the football. The Monday night football this week averaged 1.9m (full coverage) and took a few viewers away from the soaps. Could the same thing happen on Wednesday?!

Well Cowell was happy enough to brag about them (ratings) when the show was doing better.

The 7pm slot used to be a disadvantage to Emmerdale as less people home, sitting down to watch TV etc. However as fewer people make a point of sitting down to watch shows in primetime now and the soap genre seems to be on the wane it's probably now an advantage to it in a kind of people eating dinner, moving wallpaper kind of way. That's my thoughts anywsy as to why Emmerdale had seen smallest declining recent years as the soap figures have got much closer.

X Factor rating under 6 million isn't a disaster, however it shows that it's miles away from the biggest shows on television - SCD, GBBO, BGT, etc.

X Factor is just an average talent show now, it's nothing special.

I think the main reason is that it has been consistently better than EE and Corrie for some years now.

Agree, when they are good he will shout out about them, he has gone very very quiet, they are bad, he knows they, and knows the end is in sight even though ITV doesn't. Simon has an agreement now he only has to appear in one of his shows as judge and you can guess that's not the under performing XF.

Not even average now , it's very very poor, its former self got up to 16 million viewers, it should be holding par with SCD, but is now a mouth watering four million viewers behind. Those viewers are in and at home but the majority " choose" not to watch XF.

No more ratings from me today, I'm afraid - the Broadcast app still hasn't updated.


Ha ha. The BBC propagandist who doesn't even work for the BBC. You may also have noticed last night he also tweeted about 8 Out Of 10 Cats Does Countdown, which he is the executive producer of. That programme is not on the BBC. That's besides the fact his tweet was correct.


This is not a very good argument. If peaks are miles ahead of the show average that means many viewers can't be bothered to watch the whole thing. If the peaks are close together, more people are watching the entire show.


Well, here's an anecdote - my mum was going to record Meet The Parents last week, because she likes Holly and thought it sounded like a fun format. However, because it was in the middle of Strictly, she forgot all about it. I did suggest to her it would probably get a repeat or two on ITV2 or daytime ITV1 so she could catch it then. But it isn't, which seems a bit stupid.

Anyway, Take Me Out obviously didn't start in the middle of an episode of Strictly, and in the middle of a series too. I remember that a few years ago they showed the first of a new series of Take Me Out in between the two halves of the X Factor final, which wasn't such a bad idea. They could do that more often.


Well, the last series was a long time ago, presumably one or both of them couldn't make it. I certainly can't remember who the champions were from last time.


Yes, that was a lovely front page. From the paper that brought us "COWELL IS DEAD" - http://tabloid-watch.blogspot.co.uk/...on-cowell.html

What a ridiculous point, the majority also chose not to watch Strictly. The majority didn't watch any program. Some ludicrous X Factor bashing there.

Didn't you make exactly the same post this morning ADP?

How many other shows in the last 10 years have got 16m?

It could well be
8pm Football
10pm Bake Off
in households interested in both.

Although the football could go into extra-time. Chance of a dull nil-nil draw, given the current form of the two protagonists. Then extra time. Then a penalty shoot-out.

Holly can barely read from an autocue. She was passable enough on kids TV/MoM and is OK on Celebrity Juice but straight presenting she can't do. She is crap on This Morning, PTW, SS, and this.


For how many years did Pointless beat The Chase? Everything peaks. Is The Chase ahead exc +1?

It’s not even a direct head to head given TC has a 15 min headstart.


It was 7m a few weeks ago?


Bar occasional flashes of brilliance, Corrie has been on a downward trajectory (in quality) since 2006. I know some don't like to admit it but the difference from that point onwards is there to see.

I know Collinson was praised but his sensationalism only papered over the cracks. The show was lucky to avoid any steep quality-related decline in ratings for so long. EastEnders always seemed more susceptible to losing viewers when off the boil. But SB was one crap producer too many for even Corrie. It won't be turned around overnight and it is hard to get the viewers back as EE found out.

"@LiamHamilton16: ITV3 top multi-channel Saturday, dramas - #lewis 700k, #DocMartin 600k, #midsomerMurders 450k - proving antidote to ents shows elsewhere?"