Originally Posted by LHolmes:
“T
I think the ratings might have put them off on Goodnight Sweetheart. IIRC it didn't even crack 4m in overnights. And that was a special episode. It didn't bode well for a full series.
The highest rater (AYBS) of the sitcom season isn't going to series so I'm not surprised about GS. I liked it though.
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That was surely at least partly because it got zero promotion unlike what the others did.
It was a very late addition (i think it replaced something else that never happened - perhaps the Miranda Hart Up Pompeii remake?) and was not filmed in time for the press publicity articles promoting the series or any of the TV ad promotions that ran for weeks.
A couple of seconds were added to the generic TV ad just a few days before transmission. But it must have caught some of the prospective audience unawares.
In any case the key surely was that it was the overwhelming choice of the viewers when asked which show should return in several media polls. It was exceptionally well received as is obvious even from the threads on here and in national papers - several of whom carried articles saying the audience wanted more before the BBC declined. Something they did not do with the other sitcoms.
It deserved a Christmas special to see how it fared with proper promotion after word of mouth over the popularity of its return. No need to have risked a full series. But that at least was surely worth chancing. It is the kind of show that would fit into Christmas easily. Indeed it had a Christmas special in 1995, I think, during the original run.
I still think someone will bring it back given that the writers and cast all want to make more and 4 million viewers is a sitcom audience some channel will find attractive.