Originally Posted by Andy23:
“Won't The Chase be better supporting a new programme in the Winter, rather than a new programme going into a new programme, which you've criticised in the past?
I can't imagine anyone deciding to watch TXF based on what is on isn't on before. Nobody is going to decide to tune in at this stage based on The Chase or Tipping Point being on before it.”
TXF is weak. Vulnerable. What is the point in placing new, untested programmes on before TXF, only for it to flop under 2m (like MTP) and provide yet another poor lead in.
Your excuse for TXF getting poor lead in's is that it won't make a difference. Well it will because if ITV start with 1.5m just before TXF starts, it has thefore got to build up an audience from a much lower base, than if it was leading in from a 4m programme.
Would SCD have been nearly 10m av. if BBC1 had scheduled Can't Touch This is Pointless' 6pm slot? No it wouldn't. It would have to grow from a lower base, and which would therefore pull down its average.
A large chunk of TV viewers will usually stick with one channel all night, if it has a good programmes from early evening until late night. That is why BBC1 on Sunday does so well. Each programme feeds into another attracting a similar audience.
ITV on the other hand, can break up their audience quite easily with one poor programme, as MTP highlighed ast night. Tipping Point started nuilding up the viewers at 6pm, only for MTP to piss away 2m viewers, thus weakening the schedule.
That is what ITV need to do. To find a successful schedule.