Originally Posted by sunbeam007:
“Creating music acts helps the show though. Idol validated itself in the early years off the back of Clarkson, Fantasia and Underwood. Those people then become walking adverts for Idol and it becomes a virtuous circle. XF has dined out on 1D for years. Yes ratings are all that matters but SuBo going on to smash America was a huge boost to the BGT brand.
It probably helps to encourage people to audition for these shows if they see it making a difference still.
But ratings are obviously what it is all about and the on-screen product is the ultimate driver of them.”
Susan Boyle's audition clip was put up on You Tube by a viewer and became a popular clip. So much do that Syco later set up an official You Tube channel. On think people overestimate the effect of an act helping boost a programme. BGT has stayed popular for years mist winners are forgettable. If you have a good show with a good mix of acts making good TV that's what gets your ratings. BGT's biggest act, just like X Factor's didn't win it. Boyle did more for the show in 2009 than Diversity who won it. Good contestants give you good ratings and a good series.
There will always be contestants for these series and some return multiple times. What Syco want from these shows is different to what ITV wants from these shows. Wouldn't matter to viewers or ITV if BGT didn't fund a big act, and they haven't most years, as long as the programme is good and popular. Which brings us back to The Voice on NBC.