Originally Posted by cylon6:
“Susan Boyle's audition clip was put up on You Tube by a viewer and became a popular clip. So much do that Syco later set up an official You Tube channel. On think people overestimate the effect of an act helping boost a programme. BGT has stayed popular for years mist winners are forgettable. If you have a good show with a good mix of acts making good TV that's what gets your ratings. BGT's biggest act, just like X Factor's didn't win it. Boyle did more for the show in 2009 than Diversity who won it. Good contestants give you good ratings and a good series.
There will always be contestants for these series and some return multiple times. What Syco want from these shows is different to what ITV wants from these shows. Wouldn't matter to viewers or ITV if BGT didn't fund a big act, and they haven't most years, as long as the programme is good and popular. Which brings us back to The Voice on NBC.”
It won't matter to the core audience but it can bring in new viewers. If XF had Adele as a contestant and she was causing a sensation then I bet ratings would rise. An amazing talent would be a huge boost to the brand right now.
I spend my time in American pop culture thanks to my preference for their sport and TV. Remember I'm the guy who has only seen about 10 British dramas in this whole century.

I remember how David Archuleta caused such a fuss he was being discussed on PTI on ESPN. He came second too!
Being able to go viral can bring new eyeballs. American NFL journalists with hundreds of thousands of followers were retweeting that 2 minute clip of snakes from PE2. I ended up putting that scene on last night so I could see it on a big screen (utterly amazing!!!) just because of NFL Twitter. It's still the only bit of PE2 I've seen but it does make me want to watch it all now.
Whether it's the Voice or Planet Earth or a sporting event... You want that Sportscenter moment. SuBo was that and she increased the rating. The percentage of floating viewers that they can add though has probably greatly diminished. IAC hopefully will get its Sportscenter moment this series.