|
||||||||
The Ratings Thread (Part 68) |
![]() |
| Thread Tools | Search this Thread |
|
|
#12526 |
|
Forum Member
Join Date: Nov 2004
Location: Berkshire
Posts: 27,887
|
Quote:
So... opinion pollsters have got a third consecutive major political vote wrong after the last UK General Election and Brexit. And it's not as if they were just slightly out either, but majorly so in all three cases!
Completely different kettle of fish TV viewing patterns of course, but does it make you question BARB's methodologies a little bit? The idea that such a small sample relatively speaking can really give an accurate picture of popularity across a whole nation? Obviously BARB isn't measuring what its users intend to watch, but what they actually do watch, which is a plus. However you still have to trust that they have the right mix of demographics on their panel, and that the users in question record their viewing accurately. It strikes me in this day and age of practically everything being connected to the internet that we are not too far away from a better solution to TV data measurement at least being possible, and who knows what results such a system might throw up compared to the rather old fashioned BARB model. |
|
|
|
|
Please sign in or register to remove this advertisement.
|
|
|
#12527 |
|
Forum Member
Join Date: May 2012
Posts: 7,316
|
Quote:
So... opinion pollsters have got a third consecutive major political vote wrong after the last UK General Election and Brexit. And it's not as if they were just slightly out either, but majorly so in all three cases!
Completely different kettle of fish TV viewing patterns of course, but does it make you question BARB's methodologies a little bit? The idea that such a small sample relatively speaking can really give an accurate picture of popularity across a whole nation? Obviously BARB isn't measuring what its users intend to watch, but what they actually do watch, which is a plus. However you still have to trust that they have the right mix of demographics on their panel, and that the users in question record their viewing accurately. It strikes me in this day and age of practically everything being connected to the internet that we are not too far away from a better solution to TV data measurement at least being possible, and who knows what results such a system might throw up compared to the rather old fashioned BARB model. Quote:
I think you have written a fantastic, thought provoking post. It certainly beggars the question about BARB's reliability.
One difference, for Brexit, a lot of people didn't want to admit liking Farage, or connotations of immigration as it's then taken over by topics. So an embarrassment Factor, and they lied in polling. Trump the same, a percentage we're talking off camera in the last few weeks, that they would vote Trump but not admit it on camera, as again embarrassed. Both votes both polls were very very close, a few percentage points made a difference. So the polls were actually close to the truth, a last minute swing or the odd e mail investigation could swing it. With TV people are less embrassed to say what they watch and so it should be actuate. We see things like GBBO is popular live and on catch up, so it's consistent. We see social media often tie in with TV shows. Perfect? No, close - Yes. We can improve TV monitoring yes, but it isn't inaccurate. |
|
|
|
|
|
#12528 |
|
Forum Member
Join Date: Mar 2015
Posts: 2,616
|
Quote:
Perfect? No, close - Yes. We can improve TV monitoring yes, but it isn't inaccurate.
I don't see how 20,000 BARB boxes can deliver very accurate results myself. |
|
|
|
|
|
#12529 |
|
Forum Member
Join Date: Jun 2008
Posts: 10,938
|
Quote:
So... opinion pollsters have got a third consecutive major political vote wrong after the last UK General Election and Brexit. And it's not as if they were just slightly out either, but majorly so in all three cases!
Completely different kettle of fish TV viewing patterns of course, but does it make you question BARB's methodologies a little bit? The idea that such a small sample relatively speaking can really give an accurate picture of popularity across a whole nation? Obviously BARB isn't measuring what its users intend to watch, but what they actually do watch, which is a plus. However you still have to trust that they have the right mix of demographics on their panel, and that the users in question record their viewing accurately. It strikes me in this day and age of practically everything being connected to the internet that we are not too far away from a better solution to TV data measurement at least being possible, and who knows what results such a system might throw up compared to the rather old fashioned BARB model. For BARB to be like the rubbishy polls, they would have to calculate the ratings based on asking people beforehand what they were planning to watch which would be silly because all sorts of things could happen to make people change their intentions. |
|
|
|
|
|
#12530 |
|
Forum Member
Join Date: Feb 2015
Posts: 1,666
|
Quote:
It's one ep of Grand Designs - Hardly "clearing the schedule". I think housebuilding can wait a week
|
|
|
|
|
|
#12531 |
|
Forum Member
Join Date: Jun 2008
Posts: 10,938
|
Quote:
Why? So half the viewers miss it being on an hour earlier than billed?
Quote:
I notice they weren't brave enough to drop Pointless though.
They ran with 4 hours of necessary public service news coverage/over the top overkill (delete as appropriate) but it had to end just in time for Pointless, they couldn't let The Chase have a clear run! Nasty horrible BBC picking on sweet innocent ITV. |
|
|
|
|
|
#12532 |
|
Forum Member
Join Date: Feb 2002
Posts: 20,368
|
Quote:
Well we don't exactly know how accurate it is because we've never seen ratings from an alternative system which could be more/less accurate.
I don't see how 20,000 BARB boxes can deliver very accurate results myself. I expect they're more than happy to use BARB (who they're shareholders of) to set advertising rates as that's a tiny part of their income. |
|
|
|
|
|
#12533 |
|
Forum Member
Join Date: Sep 2005
Posts: 11,064
|
Quote:
Fortunately Channel 4+1 is on hand to allow any viewers that are caught out to watch The Last Leg at its scheduled 10pm time.
I can just imagine you stamping your foot and going "waah!" when you typed this comment. Nasty horrible BBC picking on sweet innocent ITV. Regarding Barb, I've had doubts on its accuracy and small sample size for years. I can't see people operating the system accurately. Did the sample size increase when digital TV began, as it must be really inaccurate for the smaller channels, where only one or two Barb panel members may be watching. |
|
|
|
|
|
#12534 |
|
Forum Member
Join Date: May 2012
Posts: 7,316
|
Quote:
Well we don't exactly know how accurate it is because we've never seen ratings from an alternative system which could be more/less accurate.
I don't see how 20,000 BARB boxes can deliver very accurate results myself. |
|
|
|
|
|
#12535 |
|
Forum Member
Join Date: Jun 2008
Posts: 10,938
|
My mum didn't watch This Time Next Year last week because she didn't fancy it. But this week it was on the TV before we could switch to anything else (usually Challenge) so she ended up watching it and enjoying it and so she will probably watch the rest of the series. So maybe its ratings will increase a little bit as it goes on through word of mouth or people accidentally stumbling on it (next week it's sandwiched between Corrie and I'm A Celebrity).
Not my cup of tea, but I can see a decent and original format there and one that ITV will be able to sell to quite a few foreign countries. (The American version has Donald Trump tell the presenter "This time next year I'm going to be the President of America". and the presenter crying more than Davina when it comes true )
|
|
|
|
|
|
#12536 |
|
Forum Member
Join Date: Jun 2007
Posts: 117,016
|
Quote:
My mum didn't watch This Time Next Year last week because she didn't fancy it. But this week it was on the TV before we could switch to anything else (usually Challenge) so she ended up watching it and enjoying it and so she will probably watch the rest of the series. So maybe its ratings will increase a little bit as it goes on through word of mouth or people accidentally stumbling on it (next week it's sandwiched between Corrie and I'm A Celebrity).
Not my cup of tea, but I can see a decent and original format there and one that ITV will be able to sell to quite a few foreign countries. (The American version has Donald Trump tell the presenter "This time next year I'm going to be the President of America". and the presenter crying more than Davina when it comes true )
|
|
|
|
|
|
#12537 |
|
Forum Member
Join Date: Apr 2013
Location: East Sussex
Posts: 11,426
|
Quote:
My mum didn't watch This Time Next Year last week because she didn't fancy it. But this week it was on the TV before we could switch to anything else (usually Challenge) so she ended up watching it and enjoying it and so she will probably watch the rest of the series. So maybe its ratings will increase a little bit as it goes on through word of mouth or people accidentally stumbling on it (next week it's sandwiched between Corrie and I'm A Celebrity).
Not my cup of tea, but I can see a decent and original format there and one that ITV will be able to sell to quite a few foreign countries. (The American version has Donald Trump tell the presenter "This time next year I'm going to be the President of America". and the presenter crying more than Davina when it comes true )I think it'll drop a bit this week to 3.5m, but rally again next week to 4m. I notice at the end they advertised for applying for series 2 |
|
|
|
|
|
#12538 |
|
Forum Member
Join Date: Sep 2005
Posts: 368
|
Quote:
It's only 5,100. Sky, like Netflix and Amazon aren't going to let their data taken from 7+m boxes out into the public domain for commercial reasons.
I expect they're more than happy to use BARB (who they're shareholders of) to set advertising rates as that's a tiny part of their income. :Dancc is right in that tech means Smart TVs* could measure what someone's watching more reliably than the Barb polling. But then, as long as some folk watch on regular telly (not connected to the cyberstate) you still won't get a reliable figure. (*other viewing methods are available) [ Of course, the Beeb also has the AI (Appreciation Index) though I've only rarely seen those reported beyond Who circles. Would be fascinating to see how those play out with some of the rating big hitters and non-starters ] |
|
|
|
|
|
#12539 |
|
Forum Member
Join Date: Feb 2002
Posts: 20,368
|
Quote:
Did the sample size increase when digital TV began, as it must be really inaccurate for the smaller channels, where only one or two Barb panel members may be watching. |
|
|
|
|
|
#12540 |
|
Forum Member
Join Date: Feb 2015
Posts: 1,666
|
Quote:
The live cricket on BT Sport the other night peaked at 12,000. Two BARBistas.
|
|
|
|
|
|
#12541 |
|
Forum Member
Join Date: Apr 2013
Location: East Sussex
Posts: 11,426
|
I thought seeing as we've had a drama list for BBC1, I'd post a list of dramas still to come on ITV.
2016 3x60 In Plain Sight 1x90 Grantchester 1x120 Maigret 3x60 Tina & Bobby 2017 8x60 Broadchurch 6x60 Unforgotten 6x60 The Durrells 6x60 The Good Karma Hospital 6x60 Prime Suspect 1973 8x60 The Halcyon 6x60 The Loch 4x60 Innocent 4x120 Vera 4x120 Endeavour 2x120 Maigret 6x60 Grantchester 8x60 + 1x120 Victoria 6x60 Fearless 4x60 Trauma 6x120 Midsomer Murders 8x60 Cold Feet 6x60 Liar 8x60 Marcella 4x60 Safe House 18x60 Lethal Weapon 2018 6x60 Girlfriends 8x60 White Dragon 6x60 Next of Kin |
|
|
|
|
|
#12542 |
|
Forum Member
Join Date: Feb 2015
Posts: 1,666
|
Quote:
I thought seeing as we've had a drama list for BBC1, I'd post a list of dramas still to come on ITV.
2016 3x60 In Plain Sight 1x90 Grantchester 1x120 Maigret 3x60 Tina & Bobby 2017 8x60 Broadchurch 6x60 Unforgotten 6x60 The Durrells 6x60 The Good Karma Hospital 6x60 Prime Suspect 1973 8x60 The Halcyon 6x60 The Loch 4x60 Innocent 4x120 Vera 4x120 Endeavour 2x120 Maigret 6x60 Grantchester 8x60 + 1x120 Victoria 6x60 Fearless 4x60 Trauma 6x120 Midsomer Murders 8x60 Cold Feet 6x60 Liar 8x60 Marcella 4x60 Safe House 18x60 Lethal Weapon 2018 6x60 Girlfriends 8x60 White Dragon 6x60 Next of Kin I make that 117 episodes excluding Lethal Weapon. So roughly 2.5 episodes per week. If that boost it a fair bit it could mean 3 per week which I guess would be Sunday, Monday and maybe Wednesday. Lethal Weapon is the other show that gets it to 3 per week. I can't see where that goes as I don't believe UK terrestrial viewers willing to watch a US drama. Channel5 used to own a series link of mine for Tuesdays at 9 for CSI. Three million would be big for ITV on a Tuesday. |
|
|
|
|
|
#12543 |
|
Forum Member
Join Date: Jul 2010
Location: West London
Posts: 5,658
|
Quote:
And the second Test at Hobart is likely to be a washout. The ECB will be keeping a close eye on these ratings.
They will want BT to make a success of cricket and give Sky some bidding competition. Can only benefit the ECB. BT need more summer sport so cricket looks an obvious target. Ratings will be studied more when they have The Ashes next Summer I would of thought. |
|
|
|
|
|
#12544 |
|
Forum Member
Join Date: Feb 2009
Location: Northumberland
Posts: 3,816
|
Overnights.tv @overnightstv 5s5 seconds ago
#blackandbritish, new BBC history series with @DavidOlusoga, began with 1m/4.9% at 9pm on BBC2 http://www.overnights.tv |
|
|
|
|
|
#12545 |
|
Forum Member
Join Date: Apr 2013
Location: East Sussex
Posts: 11,426
|
Quote:
Excellent, thanks. I hope I screenshotted the BBC one as I'd like them next to each other.
I make that 117 episodes excluding Lethal Weapon. So roughly 2.5 episodes per week. If that boost it a fair bit it could mean 3 per week which I guess would be Sunday, Monday and maybe Wednesday. Lethal Weapon is the other show that gets it to 3 per week. I can't see where that goes as I don't believe UK terrestrial viewers willing to watch a US drama. Channel5 used to own a series link of mine for Tuesdays at 9 for CSI. Three million would be big for ITV on a Tuesday. +1 7x60 Doc Martin |
|
|
|
|
|
#12546 |
|
Forum Member
Join Date: Jul 2015
Posts: 2,292
|
The Missing: 5.21m (24.7%)
|
|
|
|
|
|
#12547 |
|
Forum Member
Join Date: Jul 2015
Posts: 2,292
|
#TheLastLeg US Election Special averaged 2.1m last night, making Channel 4 the most watched commercial channel at 9pm. Up +38% on slot avg
Channel 4 Press@C4Press 1.84m (9.1%) excluding +1 |
|
|
|
|
|
#12548 |
|
Forum Member
Join Date: Jul 2008
Posts: 11,125
|
This Time Next Year got 2.69m (12.6%) excluding HD and +1. Will be around 3.2-3.5m all in I guess. Not too bad but a disappointing week on week drop. It might pick up a bit next week with I'm a Celebrity on after it. I imagine last night's 9pm documentary was very low.
Watchdog also dipped week on week, was below 4.00m. MasterChef: The Professionals getting 2.54m (11.9%) might have caused those 8pm dips on BBC1/ITV. |
|
|
|
|
|
#12549 |
|
Forum Member
Join Date: Feb 2009
Location: Northumberland
Posts: 3,816
|
Channel 4 Press @C4Press 2m2 minutes ago
#TheLastLeg US Election Special averaged 2.1m last night, making Channel 4 the most watched commercial channel at 9pm. Up +38% on slot avg |
|
|
|
|
|
#12550 |
|
Forum Member
Join Date: Apr 2013
Location: East Sussex
Posts: 11,426
|
Quote:
The Missing: 5.21m (24.7%)
I've yet to get past Ep1 of The Missing. Still got them all stacking up. EDIT: Yes ITV was below 2m at 9pm. I imagine about 1.5m. |
|
|
|
![]() |
| Thread Tools | Search this Thread |
|
All times are GMT. The time now is 13:34.




)