Originally Posted by A.D.P:
“Whilst a good point, it's about risk taking, last weekend many here were saying Planet Earth was a risky move, it got 9 million viewers, the Michael McIntyre move is a great bold move, something NEW for winter nights. SCD is dominating Saturdays but ITV need to do something, and where BBC1 is clever is renewing a stale schedule. ITV are stuck in a rut. The new nightly ITV chat show shows they can be bold, don't try to copy BBC1 do something completely different. Tom Bradby will not win against BBC News at ten so do something different, a chat show is a good idea.
Agree time to move it , something else would do better.
XF is declining faster than other shows, SCD is holding onto its audience.”
“Whilst a good point, it's about risk taking, last weekend many here were saying Planet Earth was a risky move, it got 9 million viewers, the Michael McIntyre move is a great bold move, something NEW for winter nights. SCD is dominating Saturdays but ITV need to do something, and where BBC1 is clever is renewing a stale schedule. ITV are stuck in a rut. The new nightly ITV chat show shows they can be bold, don't try to copy BBC1 do something completely different. Tom Bradby will not win against BBC News at ten so do something different, a chat show is a good idea.
Agree time to move it , something else would do better.
XF is declining faster than other shows, SCD is holding onto its audience.”
Scheduling Michael McIntyre after SCD is nowhere near 'risky'. Its basically garunteed 4m+ in that slot, and will probably attract a figure around 5m+ simply because its following on from SCD. This is where ITV need to look at trying to recreate with BGT.
Planet Earth is an expesive programme. But again this is not risky scheduling to air it against TXF on Sunday, a traditionally strong night for the BBC. Its simply good scheduling. Now if ITV commissioned an expensive nature series for Sunday nights, against the older skewing line-up on BBC1, that would be risky, because ITV don't have the advtantges the BBC have.
Also, the BBC is able to look like they freshen up a schedule, but adding in, new, but safe shows. Most of the year the BBC's Saturday night schedule will consist of Pointless, Casualty and rpt of MBB and the Lottery. All which they know will rate well, and rate well due to their demographic.
The more ITV chase after younger viewers (Meet The Parents), the more they alienate huge areas of the audience.




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