Originally Posted by iaindb:
“I'm sure it does consolidate surprisingly high for a programme that runs daily.
The trouble with IAC being on virtually every night for 3 weeks is that ITV don't have very many programmes to trail. The result is I've seen the trailer for In Plain Sight about 20,000 bleeding times. I've just seen the first trailer that includes the start date - Wednesday 7th December. I was going to say it might get a lead-in from IAC... Coming Out but This Time Next Year will still be on. Coming Out is going to need a new slot this year. It'll probably be Monday at 9pm but maybe they should give it a try on Tuesday. Stick it on at 8pm. See if it can get the better of Holby City/River City.”
Coming Out is on the Wednesday at 8pm leading into In Plain Sight at 9pm, while This Time Next Year takes a break. Shoukd give the new drama a 6m+ lead in.
I agree with you. ITV is trailing very little in terms of variety. So far I've seen In Plain Sight, The Mummy Diaries and The X Factor awlul trails.
If I was at ITV, I would be looking to start promotional trails for Christmas/New Year trails when they have a big available audience to see the trailers. By the time Christmas arrives, everyone turns to BBC1 and very few actually see ITV trailing New Year pogrammes.
The Final of IAC and TXF should be the dates when Christmas trails begin, and New Year teasers.