Originally Posted by H of De Vil:
“Yes its the Live trial on I'm A Celeb tonight and I think the 90minute run time will affect it less tonight than on Wednesday.
But I'm expecting a bigger than usual drop tonight due to CIN, but also during the ad breaks, I imagine many will turn over to BBC1 at this point, dragging down the av.”
To me that really begs the question why not schedule it as:
19.00 Emmerdale
19.30 Coronation Street
20.30 I'm A Celebrity
And take advantage of EastEnders' absence? As I said before, I guess there'd be accusations thrown at them that were being overly competitive against a telethon but they're already fighting back slightly by having the live trial tonight instead of Sunday.
As it is they'll lose viewers at 8pm and not get them back.