Originally Posted by bean_of_sb:
“How is The Apprentice holding up in the officials?
Its overnights aren't too bad for a show that's been going for over 10 years, but I am of the impression that it consolidates well still?”
In the week-ending 6th November The Apprentice was BBC1's 4th highest rated programme with 7.37m, behind Planet Earth and both episodes of Strictly. On ITV only the five episodes of Corrie beat it. It's ahead of Emmerdale and X Factor. So still doing okay.
Looking at the BARB website for that week, it just sinks in that Planet Earth was the Number 1 programme of the whole week, which is BRILLIANT!!! (even though I already knew that).
Originally Posted by Fudd:
“The Apprentice is a bit of a farce this year; none of them seem ready to be Lord Sugar's Apprentice - he must be close to losing his cool completely! Though it makes more interesting TV, the race to the bottom can become repetitive after a while. I'm not writing this to criticise The Apprentice for no reason but as a potential reason why it didn't hold up quite as well as previous years. Maybe being opposite an I'm A Celebrity episode being supported by Coronation Street didn't help - it hasn't had to face that recently.
DIY SOS was always going to struggle to get into the top three as it was against the soaps. It'll have a tough time of it next week too.”
The Apprentice was on a Wednesday last year when IAC wouldn't have had a soap lead-in. DIY SOS is not on next Thursday. It's Who Do You Think You Are?