Originally Posted by H of De Vil:
“True. But they do have a larger older audience that enables most of their programming output to rate well.
For instance SCD has almost the same 16-24 skew as Meet The Parents with just 2m. Therefore the majority of SCD audience is older viewers, which enables it to stay strong.
I am by no means trying to degrade the older audience, I'm just explaining why BBC1 in most slots stays solid. Then when they try to skew young (The Getaway Car) it flops. In a similar way to ITV with MTP. But ITV has less of a strong base as BBC1. MTP didn't even launch well.”
“True. But they do have a larger older audience that enables most of their programming output to rate well.
For instance SCD has almost the same 16-24 skew as Meet The Parents with just 2m. Therefore the majority of SCD audience is older viewers, which enables it to stay strong.
I am by no means trying to degrade the older audience, I'm just explaining why BBC1 in most slots stays solid. Then when they try to skew young (The Getaway Car) it flops. In a similar way to ITV with MTP. But ITV has less of a strong base as BBC1. MTP didn't even launch well.”
Ok. Possibly...but like you and me, people will only watch what they want to watch.
The not-so secret with BBC Strictly (and probably IAC too, although it doesn't appeal to me) is that it is a family show which appeals to all, hence it's high ratings. If you target a specific demo at the expense of the rest, ratings will be affected.
BBC One has a strong and loyal following because the quality and variety is there...and it is a trusted brand. The nation knows (by-and-large) that BBC One will deliver. People won't watch and stay with a channel if the output is narrow and the quality is inconsistent.
The Getaway Car was a flop because it was poor. It would have flopped on any network. The reality is, it is extremely hard to create a format which a) has mass appeal b) has sustainability.



