Originally Posted by gavin shipman:
“I'm disappointed with the overnights for EastEnders, It's getting much stronger lately and the acting from Steve McFadden has been fantastic, however the officials are over 7m so that's a great sign. It will only be a matter of time until it's figures rise. Also speaking about ratings I can't see any of the soaps beating EastEnders's New Years Day rating of 9.47m in the officials.
Emmerdale and Corrie are doing better than EastEnders but they have been riding high from huge storylines. Personally Corrie has been poor except from The Barlows return but Emmerdale deserves them as it's been excellent.”
“I'm disappointed with the overnights for EastEnders, It's getting much stronger lately and the acting from Steve McFadden has been fantastic, however the officials are over 7m so that's a great sign. It will only be a matter of time until it's figures rise. Also speaking about ratings I can't see any of the soaps beating EastEnders's New Years Day rating of 9.47m in the officials.
Emmerdale and Corrie are doing better than EastEnders but they have been riding high from huge storylines. Personally Corrie has been poor except from The Barlows return but Emmerdale deserves them as it's been excellent.”
I don't think there's too much to worry about with EE if you take it as a standalone. The figures are basically level with last year both in overnights and officials. The only difference is Emmerdale is a bit ahead at the moment. It was bound to happen since barely anything of note has happened in Eastenders for the last two months apart from bins and driving tests. The two major storylines (Lee's depression and Phil's alcoholism) are both very long runners, so I don't think there's anything to really entice people to watch at the moment. Last year there was much more sensationalism and stunt story lining, so it's doing well to hold level and shows that perhaps this new direction isn't as bad as people are making out.



