Originally Posted by H of De Vil:
“Some stats regarding the launch of IAC this year:
Who said young people weren’t watching broadcast TV anymore? The first episode of the new series of I’m A Celebrity ten days ago took a huge 62% share of 16-34s.
There were 2.8 million 16-34s watching, which was almost 400,000 more than last year.
Read more at http://www.campaignlive.co.uk/articl...Vw3Syrpep1x.99
Even more luctrative than TXF.”
“Some stats regarding the launch of IAC this year:
Who said young people weren’t watching broadcast TV anymore? The first episode of the new series of I’m A Celebrity ten days ago took a huge 62% share of 16-34s.
There were 2.8 million 16-34s watching, which was almost 400,000 more than last year.
Read more at http://www.campaignlive.co.uk/articl...Vw3Syrpep1x.99
Even more luctrative than TXF.”
IAC is the first show since GBBO that most of the people in my office have been talking about, although you also got a bit of Apprentice talk along the way.
Regarding a shorter Saturday edition, I assume the same thing happens next week as well, on the penultimate show when it will be Celebrity Cyclone. Now IAC rates better than TXF, they could postpone the week when they move to doing 2 songs, but then I suppose they'd never do 2 songs. Starting TXF at 7:30 is obviously out of the question.
Of course if IAC was on Channel 4, they'd probably have 90 min editions throughout, or at least 70 min editions, and have two series a year.
There is one negative to this series, I think it's ruined Homes under the Hammer for ever, I'd love to know how he reacted when Dion Dublin was shoehorned into the line up.



