Great to see Planet Earth II rising again this weekend - and episode 2 still consolidated brilliantly over 11m.
My other takeaway from the weekend is how well McIntyre held up. I thought it could fall back with a bit of a bump - but it held pretty strong and a peak towards the end of the slot suggests he is carrying his own audience. That's very good news for the BBC - finally a new, returnable, shiny floor show doing very solid numbers.
Originally Posted by Score:
“ITV this Christmas:
Tuesday 27th @ 7.30pm - Harry Potter & The Goblet of Fire
Wednesday 28th @ 7.30pm - Harry Potter & The Order of The Phoneix
Thursday 29th @ 7.30pm - Harry Potter & The Half Blood Prince
Friday 30th @ 8pm - Harry Potter & The Deathly Hallows Part 1
I kid you not. Presumably Hallows 2 will go on New Year's Eve. So incredibly lazy, yet still somehow an improvement on the tripe that's gone in those slots in the last couple of years.
The first 3 have afternoon screenings on Xmas Eve, Day and Boxing Day.”
Well I imagine that won't go down too well in some corners - though in ratings terms it won't be too bad.
I feel like it's got the fingerprints of Kevin Lygo all over it. From his interview at Edinburgh and a couple of the big decisions he's taken, he strikes me as rather more ruthless than previous ITV management. On non-priority days like those leading up to New Year, he's not about to spend more than he has to on inevitably lowly rated fare, just to keep up some pretence. More likely likely to bite the bullet, and turn out this line up to get solid audience share for minimum outlay. Going to ruffle some feathers for sure, but it does at least seem like a concerted plan for the channel and I think might do some good to the numbers - which is what he's all about.