
Originally Posted by Cestrian18:
“ITV do have a dilemma on their hands with X Factor, it has fallen but it does skew into very favourable demographics (if this was the US, the Nielsen rating would be a big one)
However, they can't keep supporting it as it falls. So do they let it limp on, in what seems to be terminal decline until it fizzles out a la DOI or do they try some bold scheduling to try and keep it?
It really depends how well The Voice does for them, if they manage to revive the format (which is a big if considering how many switched off last year) then they have a ready made XF replacement and I'd look to market next year's X Factor as a swansong and let it go out on a relative high. If not, you could look at moving Britains got Talent to the Winter, Keep the Voice in Spring, and have SNT in the spring summer BGT slot. You could easily extend the BGT format slightly by taking on some of the US format and then strip the finals the week before Christmas- Peak Advertising time across 5 nights of the week would look attractive rather than in the middle of summer like it is now.
I don't think the loss of XF would be too great imo, ITV could definitely mitigate it but it depends on schedules and and having a bit of a plan for post XF. It definitely won't be here post 2020 so putting the infrastructure in place to quietly drop it would be a good move.
(This is purely figures based by the way, I think I must be the only one that actually enjoyed last nights final, it was well done I thought)”
The daytime soap died in America.
The sitcom is struggling in America and we are ahead of them.
The evening soap is bleeding here and the Americans are ahead of us.
Primetime gameshows are barely around here.
Movies don't do much.
Maybe light entertainment is following the same trend. I assume other countries aren't finding new big hits because if they were we would be buying them. ITV have already snapped up LBS and Dance³.
This is the age of drama and you only have to look at what sells Netflix and Amazon to see that. Even sport is starting to struggle.
The Yanks are right to highlight demographic ratings because we have two sorts of hit shows out there. Shows like GBBO and IAC which do well with both demos are rare, rare beasts.
3.5m for a younger skewing show is a hit. For an older show it is 5m. For a drama it seems to be around 4.5m. I'm talking overnights here, the BBC should do a bit better because of the adverts thing.
It's a new World order.