Originally Posted by H of De Vil:
“What I mean is, viewers who watch SCD will have a dancing show they enjoy, so even if its different, they won't sit through one with adverts.
It'll be in a similar vein to Let's Dance. But here we'll see how Let's Dance might have done on ITV given both will be airing in the New Year.
Adverts play a huge role in the audience deciding not to watch a programme on a commercial channel. You only need to look on some of the threads on this forum, with a few stating they'll only watch BBC1 on Xmas Day because they don't have adverts.
If viewers had a choice between a dancing show of similar vien on ITV and BBC at the same time, they'll likely choose the ad free version (depending on quality).”
Yes, naturally you want to avoid the ads and it does make sense that it'll put folk off. However, people are still watching commercial TV live, they watch IAC and others live so it should not be too damaging for a new ITV/C4/C5 show.
This is harder for me to assess because I don't watch any TV live, I don't understand why people do to be honest. But then I can't understand how people watch in SD or on a 'small' TV or survive without sky - it's what you consider normal.
I do find it funny how I consider 6:30 on a Saturday to be a great slot time but 6:30 on a Sunday to be too early. Do other people feel this or is it just me and my memories of 6:30 being a God slot and good programmes not starting until 7:15?
C4 and the Cosby Show was a Godsend on Sundays.
Predictions...
SCD 12m (peak 13.9m)
MM 7.2m
Pointless 6.1m
ITV 2m.