Originally Posted by Baz_James:
“Well no, actually, I don't. I cannot interpret that 'should' in any way that makes any sense. I'm happy to be called dumb if I'm so being but I really don't know what point you're trying to make.”
I don't think anything below 30% is particularly healthy for EastEnders, particularly given the time of year, though I recognise that it misses that mark more often than it hits it nowdays. Considering it's the BBC's only primetime soap however and not long ago was considered the channel's flagship I don't think it's an unreasonable expectation.
Originally Posted by Fudd:
“When I started following the thread the general expectation was Coronation Street to be in the high 30s, share wise, EastEnders to be in the mid 30s and Emmerdale the low 30s. Very much like The X Factor I think it has to be expected that things have changed now and the soaps have declined, particularly the first two (as said Emmerdale is holding up very well in share though IIRC that used to bring in around 7m viewers rather than the high 5s/low 6s it does now). Very much like The X Factor, many shows have declined along side them so they're still relatively big shows on the TV landscape and for that reason they're not going anywhere in a hurry.”
I don't think Emmerdale has budged much at all for the past half a decade. It's the other soaps that have declined and that has made Emmerdale more competitive with the main two (not to take any of its achievements away from it). Though I do wonder if it hadn't been for Emmerdale generally being considered the strongest soap if that would've seen a natural decline as well.
Though it must be said that the soaps seem to have declined faster than anything around them. Maybe the genre is just tired. But as H said I do wish we could go back to the days of regular 9m overnights and 40% shares, unfortunately I don't think it's very realistic.