Potter is casting some magic this Christmas, I wander if anyone at itv fantasised it would do this well. Not starting it at 8:30 tonight was a real mistake but it won't matter that much as it's a 20something franchise.
For all of the good Harry is doing for the Voice, Ninja and Dance³, he's not helping much with the silver viewers who might like the Halcyon. My in-laws saw the long trailer for it yesterday and they liked the look of it, they knew nothing about it at all. They don't watch the soaps anymore so watch little itv, a good example of why itv needs shows like the Halcyon.
I sympathise with the BBC, I never thought Harry would spell so much trouble for them. They've spent real money on shows like last night's and tonight's and yet they'll still barely win the night.
The BBC though isn't as bothered about ratings and it certainly doesn't care if people watch via catch-up, I concur with those who think they'll add two million viewers for some shows.
It's funny seeing all this talk of what animation movie should be shown on a future Xmas Day and by whom; I've just flicked to the movie channels for something for the kids and up pops Zootopia. I've chosen Up instead. I do like that you can now start watching every movie from the beginning.
Soon you'll have the Watch From Start option on sky sports. Will people do this for a match? Probably not many.