Originally Posted by Aaron_2015:
“The Potter films have clearly been a welcome treat for viewers.
However, do ITV take the risk of running them again next year and overexposing the brand or will they (more sensibly) give them next Christmas off?
I'm not sure which franchise could cover this week next year though. There's Star Wars, which is still a very popular and current brand. All the Star Wars films could lead up to the premiere of The Force Awakens on NYD.”
If ITV have The Force Awakens next year (which I think will be actually 2018), I would schedule it for NYD. And as you say schedule films leading up to the premiere - even though it wouldn't be in the right order.
But then they might also have Jurassic World and Spectre.
I would also use Harry Potter 1, 2 & 3 for Christmas Eve, Christmas Day and Boxing Day daytime slots - as they were this year.
I think doing this again next year would be a bit much. But I think viewers take this an an event more than anything. Instead of showing a couple here and there, showing them every day leading up to NYD creates more of an event and viewers treat it as such. Its a bit like IAC in that respect.
I wouldn't be suprised to see Harry Potter outrate the Marvel film on BBC1.
The final film on NYE might only pull in 3.5-4m, but I think it will provide a better lead in to ITV News Years Eve programme.Much like the 2nd film did with The Queen.