Originally Posted by Straker:
“$1.1bn is many things, but "niche" isn't one of them. There's no chance Civil War won't premiere on the main channel of whoever has the rights.
Avengers Assemble killed it the first two times it aired.”
“$1.1bn is many things, but "niche" isn't one of them. There's no chance Civil War won't premiere on the main channel of whoever has the rights.
Avengers Assemble killed it the first two times it aired.”
It certainly isn't niche. It just highlights once again though how little value premiere film rights are for carrying a primetime schedule. For the BBC its arguably one prime slot in a year at 3.10 on Christmas Day and maybe a few other comparatively decent figures for the Indiana franchise and the odd box office giant like Avengers Assemble-big enough to make a noise, and the rare favourably quirky like Warhorse. The rest is(or becomes) largely holiday schedule filler and very little else. For ITV its bidding for Potter, Bond and Star Wars -basically anything that repeats well (irrespective of age), and once again if a blockbuster comes along with enough clout-presumably Jurassic World will be in this category.
The vast majority who want to see a film will have seen it by the time it comes to terrestrial, so its already trading on repeatability. Perhaps we shouldn't be too surprised to see such figures-in the Captain America case-Avengers Assemble didn't break 5 million on overnight iirc-CA was always going to be less than that. It cant help being a poor looking figure though, all the same.




