Originally Posted by Andy23:
“What will be the benchmark of success for TVUK?
Rating better than what was on ITV last year?
Rating better than ITV's slot average for that time?
Highest rating show in its time slot?
Rating higher than Let it Shine?
Within 1m of TVUK on BBC One last year?
Beating TVUK on BBC One last year?
Beating the highest ever episode of the TVUK?
Beating the highest ever episode of any talent show since Popstars?”
The last one, obviously.
It isn't very clear cut really and you could realistically use any of those except the last 2, even though they're at very different levels. It would be fascinating to know what ITV are expecting, but obviously we won't find out.
Last year they had Take Me Out on about 3.5m in that slot so if it isn't at least a decent improvement on that they'll be disappointed, you'd think. I don't think Let it Shine will actually figure into their benchmarks beyond PR and ego. It's not like the advertisers can invest in that show instead.
I don't think it'll beat last year's BBC1 Voice. The channel switch will cost it at least a bit (particularly some of the older viewers). It might hold up a bit better for the later stages if they get a lead in from Saturday Night Takeaway (rather than having to face it) though, so the comparisons might get a little better down the line. I suppose that's the one advantage of Let it Shine coming along: the press will compare it to that rather than to the 7.1m TVUK launched with last year (Let it Shine is unlikely to be that high).
Come February/March a Saturday night schedule of 6 Nations followed by Takeaway followed by The Voice could be quite strong for ITV.
I think ITV's Saturday 8pm slot average across 2016 was c5m, so if it comes in below that again I think that would be a disappointment.