Originally Posted by Pizzatheaction:
“To be fair to Home Fires and Brief Encounters, they managed their overnights in late spring (I think!) for the former, and summer for the latter. When you think how much higher the soaps have been this week than they tend to be in spring and summer, that's a significant factor. I suspect individuals' whims play a part in recommissioning decisions, too, though.
I expect Unforgotten to drop under 4m over the course of the series, which I regard as ratings turkey for a 9pm BBC One or ITV drama in January/February, even though 4.3m wasn't quite in turkey territory. My point was that ITV have set it up to drop into turkey territory by weakening last night's 8pm hour by moving Emmerdale, and strengthening BBC One's 8pm hour in the process. Helpful for Death in Paradise, and unhelpful for Unforgotten.
When there were split EastEnders doubles last year, the 8.30pm one tended to rate around a million lower than the 7.30pm one. I certainly don't think an 8.30pm episode last night would have managed 6.8m.
What ITV should have done with last night's schedule when they saw BBC One was planning EastEnders at 7.30pm and 8.30pm (incidentally the same scheduling as the two previous winters when this thread had BBC One down as targeting [i]Feather[/I]) was to move the second Emmerdale to 8.30pm, allowing EastEnders to slide into 7.30-8.30pm, and craftily undermining the lead-in for Paradise, and boosting the lead-in for Unforgotten, but no, not ITV, they lost sight of what was best for their 9pm drama, and instead tried to nobble EastEnders by running Emmerdale from 7-8pm.
Bollock well and truly dropped.
”
“To be fair to Home Fires and Brief Encounters, they managed their overnights in late spring (I think!) for the former, and summer for the latter. When you think how much higher the soaps have been this week than they tend to be in spring and summer, that's a significant factor. I suspect individuals' whims play a part in recommissioning decisions, too, though.
I expect Unforgotten to drop under 4m over the course of the series, which I regard as ratings turkey for a 9pm BBC One or ITV drama in January/February, even though 4.3m wasn't quite in turkey territory. My point was that ITV have set it up to drop into turkey territory by weakening last night's 8pm hour by moving Emmerdale, and strengthening BBC One's 8pm hour in the process. Helpful for Death in Paradise, and unhelpful for Unforgotten.
When there were split EastEnders doubles last year, the 8.30pm one tended to rate around a million lower than the 7.30pm one. I certainly don't think an 8.30pm episode last night would have managed 6.8m.
What ITV should have done with last night's schedule when they saw BBC One was planning EastEnders at 7.30pm and 8.30pm (incidentally the same scheduling as the two previous winters when this thread had BBC One down as targeting [i]Feather[/I]) was to move the second Emmerdale to 8.30pm, allowing EastEnders to slide into 7.30-8.30pm, and craftily undermining the lead-in for Paradise, and boosting the lead-in for Unforgotten, but no, not ITV, they lost sight of what was best for their 9pm drama, and instead tried to nobble EastEnders by running Emmerdale from 7-8pm.
Bollock well and truly dropped.
”
But then you are making accusations as some were last year in regard to the BBC trying to nobble Birds.
How do you know ITV hadn't already planned to schedule Emmerdale for 1hr, given they had a 1hr episode for the Diet show? They couldn't very well have gone:
7pm Emmerdale
7.30pm Diet Show
8pm Emmerdale
8.30pm Diet Show
That is messy. The new schedule was much cleaner. And the above would not have given Unforgotten any better a lead in that last night.




The downside would be it leaving EastEnders vulnerable to random hour-long Emmerdale's popping up on Mondays and Fridays, as well as the current random Tuesdays and Thursdays, but, then again, a hint of shifting EastEnders back to 8pm for a night (to start at the same time as Coronation St) would probably be enough to remove the possibility of that threat, so I like it. 