Bake Off's number last night was its third highest ever, only behind the 2014 and 2015 finals. Given that it launched with 10.4m, there's a good chance it could well stay above 10 million for the entire series, which would be an amazing feat.
Wow! Sensational rating last night for the return of Bake Off. Absolutely huge numbers. I was expecting a similar launch rating to last year but to be up 1.1m is quite a feat - and on a exceptionally hot day too. Seems to be no stopping it once again. If it can build some momentum (like previous years), imagine how big the final could go!