Originally Posted by fudbeer:
“I think TS are just bitter that the Euro's that they invested heavily in were an instantly forgettable disaster as far as we were concerned where as the Olympics which they barely cover have been a massive success story and really grabbed the attention of the nation.Probably not helped their listening figures/advertising revenue either.”
Both TS and Sky have almost entirely based their economic model on blanket coverage of football, particularly the PL, especially the biggest clubs, and hyping it out of all proportion. Sky couldn't cover the Euros, but that very much fits into this ethos, it's the biggest nations with the biggest players, etc, etc.
Sky have tried to diversify a bit, but they're spending more than ever on PL coverage, and with Friday night football coming in this season, there are now more games on TV than ever. And the Euros were extended this year so there were even more (largely pointless) games.
What they don't seem to recognise is that more does not necessarily mean better, and not everyone is as head-over-heels in love with the PL and international football as they think. We can still recognise a sh*t game when we see one, and there are plenty of sh*t games among the hundreds that are televised every year.
If you wanted to you can now watch the PL, the CL, the Europa League, the Football League, the Conference, the Scottish League, La Liga, Ligue 1, Serie A, the Bundesliga, the Eredivisie, the Portguese League, the Belgian league, the MLS, the Australian league, the Chinese League, Brazilian football, the Copa Libertadores, the Copa Sudamericana all live...and that's before you get into international football!
It's too much. People are sick of it by the time the international tournaments roll round. That's one of the reasons why the Olympics goes down so well because it's a nice change from wall-to-wall football.
TS obviously have managed to identify a captive audience, and obviously there is more and more money in the game so the hype machine must work to some extent. But they don't seem to recognise that not everyone is endlessly fascinated by what Mourinho is saying, who is being bought for tens of millions in the transfer market, and which manager is about to get sacked.