I don't know him at all, but my hm immediately said, katie Hopkins wannabe!
I doubt he'd need to aspire to her as I'm judging his outspoken views (if he's had any to really latch onto) were cemented for some well before she appeared on.
I'm wondering if he's one of those people that seem contoversial and one to be weary of as just an initial stance, but when you get to to nub of his views, it isn't always as bad as at first seems? Because I don't know him, I'll just judge him from a clean slate obviously, but if he's a Jim Davidson type I suppose he'll be interesting regardless of whether you like him or not. He'd prob have a good chance of winning if anyhting like Jim (in terms of seeming unpopular in the mainstream sense).