He was considered a bit of a joke prior to winning I'm a Celeb, before that he only got bit parts or played the fatty in various pantomimes. He was a latecomer in the jungle and somehow managed to be least worst choice between vacuous pretty-boy 'J' and marmite Janice Dickinson, his nasty side was just beginning to show, though.
After winning the show he turned up on panel shows that previously wouldn't touch him with a barge-pole. BB will engineer another win and we'll be subjected to numerous tedious TV appearances again.