It's not as simple as that, when you have 9M customers the amount you can afford to spend in billions on spectrum is different to when you have 2, 3 times as many. If H3G spent what EE spent they would make a billion + loss and all the shareholders would pull the plug, as usual, missing the point..
The opportunity to merge the two networks would have provided a vital third big competitor who could actually take on Vodafone (again 2nd largest in the world) and BT (former state, incumbant). It isn't all about spectrum either, just basic economics.
This month we've seen an up to 94% increase of out of bundle minutes by Vodafone and a new EE (BT) announcement of average 18% out of bundle price increases from September, that is on top of the RPI increase to contracts which is automatiacally added every year.
The opportunity to merge the two networks would have provided a vital third big competitor who could actually take on Vodafone (again 2nd largest in the world) and BT (former state, incumbant). It isn't all about spectrum either, just basic economics.
This month we've seen an up to 94% increase of out of bundle minutes by Vodafone and a new EE (BT) announcement of average 18% out of bundle price increases from September, that is on top of the RPI increase to contracts which is automatiacally added every year.



