Although Heavy D has calmed down a bit & has stopped saying "Boom" quite as much, my ears are assailed nearly every ad break with "Boom, Akabussi in the room" in the Muller ads. When did boom become such a positive exclamation? It's hurting my head!

Booooooooom

Hate that advert with a passion. Why an ancient athlete shouting random gibberish would make anyone want to eat a yoghurt is a mystery.

#StopTheBoom

better than SHOWBIZ

The yobbo crowd who go to the golf majors love to shout stuff like that, and the commentators think it is adorable.