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Article : Youtube royalties not piracy is depriving performers of revenue


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Old 12-08-2016, 07:54
Phil Dodd
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An article from US magazine Fast Company explains that declining royalties, not piracy, is what is depriving artists of revenue. Youtube revenue is tiny as compared to dedicated streaming services. A battle against piracy on Youtube is not attacking the right problem, the article suggests :

http://www.fastcompany.com/3061256/y...-royalties-war

Warning : This article is packed with information and is a "long read" - but if you are a person who likes to delve deeply into issues like this, then you should find it interesting to trawl through...

I've spotlighted it for you anyway...

All the best
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Old 12-08-2016, 13:35
CLL Dodge
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If they weren't on Youtube hardly anyone would listen to them. Convenience listening only.
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Old 13-08-2016, 08:04
unique
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both piracy and legal streaming impacts on artists sales

the main difference is with legal streaming, someone other than the artist can be making money from it. of course people running certain pirate sites can also make money from piracy too, but that's illegal whilst people can legally make money from legal streaming
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Old 13-08-2016, 10:08
jlp95bwfc
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If they weren't on Youtube hardly anyone would listen to them. Convenience listening only.
One Dance by Drake just spent 15 weeks at #1 without being on YouTube.
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Old 13-08-2016, 11:37
mgvsmith
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Record companies still have a part to play in the strength of the agreements they can get from YouTube and other providers. Vevo seems to offer a better deal for official music. Piracy monitoring could always be improved and another rival to YouTube emerging might help?
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Old 13-08-2016, 19:14
Sweet7
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Youtube are currently going through a big battle with all record companies.

Just remember that YouTube profits heavily when big videos get 50 million views, but a proportionally low amount is paid back in royalties...

YouTube also recently offered the BPI and AIM (trade bodies for record labels) a ridiculously poor deal, basically saying "accept this new royalty rate, or we'll remove your videos from YouTube"

It's about time that YouTube step up and pay the fair amounts.
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Old 13-08-2016, 19:58
Aneechik
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As I recall, youtube pay around $2 per cpm. TV pays £12 per cpm (which I think is around $19), so youtube underpays by 90%.

Gangnam Style is the most watched pop video with 2.6bn views, which works out around $5m in revnue. A video viewed a million times gets $2000.
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Old 13-08-2016, 20:04
StratusSphere
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Correct me if I'm wrong, but isn't streaming just like radio airplay that never runs out?

Sure, artists are paid not very much per stream, but if songs are steady 'replayers'...you have songs like Rihanna's 'Needed Me' which was like a #38 chart hit getting 90k streams in the UK alone per day and bringing Rihanna in £500+ every day it does that. Not to be sneezed at. How many radio plays in a given day would she need to match that in royalties?
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Old 15-08-2016, 23:30
CRM
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All the majors get a shiteload of ad revenue money every year from streaming services. This is NOT passed on to their acts - but you can bet that any act who speaks out in favour of Spotify for example (like Ed Sheeran) gets a backhander.

If only a big act had the balls to challenge their label on this...
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