I recently got a lovely new 4k/UHD TV. It's only a cheap Digihome 48" set from Tesco but at least it lets me join the 4k revolution 
I haven't used it long yet but I'm already finding the default settings it came with typically dreadful being far too bright and seeming to lack the punchy impactful colour my last set had.
I saw a few recommended settings online for it and have tried entering them but they too seem too bright for my tastes as I tend to prefer a more understated, natural look to the picture but with a decent amount of colour.
Are there any good test images for getting the basic settings right on a 4K TV? I have a PC connected and the TV has Youtube built in so any good image/video links would be great along with tips of what to look out for when setting the various controls?
I am posting a separate thread in the Online Entertainment forum about 4k content, as that seems more relevant place, but am also looking for some good content that really shows off 4Ks advantage over 1080P. Ideally looking for cheap or free content as I don’t have the money to splurge on a UHD Bluray player after buying the TV, but do have Amazon Prime and may be persuaded to resub to Netflix if they have a good enough 4k library?
Any advice much appreciated.

I haven't used it long yet but I'm already finding the default settings it came with typically dreadful being far too bright and seeming to lack the punchy impactful colour my last set had.
I saw a few recommended settings online for it and have tried entering them but they too seem too bright for my tastes as I tend to prefer a more understated, natural look to the picture but with a decent amount of colour.
Are there any good test images for getting the basic settings right on a 4K TV? I have a PC connected and the TV has Youtube built in so any good image/video links would be great along with tips of what to look out for when setting the various controls?
I am posting a separate thread in the Online Entertainment forum about 4k content, as that seems more relevant place, but am also looking for some good content that really shows off 4Ks advantage over 1080P. Ideally looking for cheap or free content as I don’t have the money to splurge on a UHD Bluray player after buying the TV, but do have Amazon Prime and may be persuaded to resub to Netflix if they have a good enough 4k library?
Any advice much appreciated.